Overview In this role you shape how the Microsoft Advertising brand appears on social, translating business goals into engaging organic and paid social programs. You will own channel strategies, content planning, and campaign activations across platforms, driving reach, engagement, and brand preference. You'll combine strategy with hands-on production, performance analysis, and operational rigor to make social a measurable marketing driver. This fast-moving environment rewards curiosity about evolving platforms and formats and values cross-functional collaboration. You'll contribute to a mission-driven culture that empowers people and organizations to achieve more. ResponsibilitiesDevelop and execute social strategies aligned to brand, audience, and campaignsTranslate objectives into audience-led channel plans and measurable outcomesLeverage insights, social listening, and trends to optimize content and channelsBuild reporting frameworks linking content performance to business impactManage organic and paid social programs, including planning, publishing, and optimizationCreate platform-native content and experiences to boost engagement and reachDevelop social copy, briefs, and multimedia assets; support video creationLead cross-functional collaboration to turn strategies into social experiencesEstablish metrics, conduct performance reviews, and drive continuous improvementDrive governance, compliance, and brand protection across social activitiesUtilize AI-enabled workflows to improve efficiency and personalization Key requirements6+ years in branding, product marketing, brand building, or strategyExperience leading cross-functional marketing initiatives in fast-paced environmentsProven ability to develop audience-led social strategies for global B2B/tech brandsDeep expertise in LinkedIn and knowledge of organic/paid social, engagement, targeting, and experimentationStrong analytics skills using social data, listening, and marketing technology toolsExcellent written and visual storytelling, copywriting, and content developmentKnowledge of brand governance, accessibility, privacy, and legal review processes, plus responsible AI practicesCross-functional collaborationStrong communication and editorial judgmentStrategic thinking with ability to simplify complex ideasLinkedIn expertiseOrganic and paid social program managementSocial listening and analytics
Not specified in the original listing.
Not specified in the original listing.
