Overview

Product Line Owner, Precision Marketing - Senior DirectorReady to push the limits of what's possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.At Sanofi, we are an innovative global healthcare company, driven by one purpose: we chase the miracles of science to improve people's lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by turning the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions globally, while placing sustainability and social responsibility at the center of our ambitions. We are committed to delivering next-generation healthcare that patients and customers need, leveraging data insights and AI responsibly to move faster and smarter.Sanofi is leading a global transformation in omnichannel marketing, one powered by data, personalization, and precision. As part of this transformation, we are seeking a visionary Precision Marketing Product Line Owner (PLO) to shape the future of how we engage customers, integrating innovative digital tools and technologies to reimagine marketing.You will lead the design, build, and scaling of our "Precision Marketing Ecosystem" an AI-driven, data-powered ecosystem that enables hyper-personalized engagement with HCPs, payers, and patients. Partner with cross-functional teams (digital/data, medical, marketing, GTMC) to future-proof our marketing model, ensuring personalization at scale, measurable script lift, and competitive launch advantage.This isn't just another marketing roleit's the "future-proof" position for how we'll commercialize drugs in 2030. You'll build the machine that turns data into scripts, and marketers into growth scientists. It's the beginning of an exciting journey!We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people's lives. We're also a company where you can flourish and grow your career, with countless opportunities to explore, make connections, and stretch the limits of what you thought was possible. Ready to get started?Main Responsibilities:1. Strategic Vision & Future Marketing Evolution (30%)Define and evangelize the "NorthStar" vision for marketing transformation, articulating how technology and precision tools will elevate customer experience and drive measurable business outcomes.Serve as a thought leader on the future of marketing, driving clarity around how digital tools and emerging technologies can transform brand strategy, execution, and measurement.Report to C-suite on "ecosystem ROI" (e.g., revenue lift, etc.), enforcing the key message of high-impact, culturally-resonated marketing experience.2. Product Strategy & Build Precision Marketing Ecosystem Build (50%)Lead the strategy and deployment of precision marketing e2e digital capabilities, including data layer, AI layer, activation layer, and Rx attribution layer spanning HCP, DTC, and Payer engagement.Own "compliance-by-design" (HIPAA/GDPR, FDA 21 CFR Part 11) fully aligned with architect, privacy, and legal.Own the integration of next-generation marketing tools into the broader ecosystem, including AI-powered personalization engines, campaign activation/automation, and omnichannel orchestration platforms.Guide the evolution of the marketer's role through enablement and tooling, ensuring scalability, efficiency, and personalized reach.3. Cross-Functional Leadership (20%)Partner with GTMC, Brand Marketing, and Digital teams to build and align on interconnected Precision Marketing roadmaps.Clarify roles and responsibilities across teams (digital, data, arch, medical, franchise) to drive accountability and seamless collaboration on shared initiatives.Collaborate with franchise and market teams to strictly follow global strategy and priority, while balancing regional nuance