Overview In this role you lead the global SEO and GEO content strategy within Tiffany's Omni-Channel & Digital organization, shaping the content roadmap to boost visibility, engagement, and customer acquisition. You partner with Ecommerce Content, eMerchandising, Global Marketing, and regional teams to translate business priorities into scalable search strategies. You will optimize for traditional search and AI-driven discovery, while guiding regional localization and cross-functional collaboration. This is an opportunity to influence content strategy at a global scale and impact premium brand growth. ResponsibilitiesCo-lead global SEO/GEO strategy and roadmap with Technical Strategy partnerServe as primary SEO/GEO partner to content, eMerchandising, brand & product marketing, and regional teams for campaigns and launchesAct as regional contact for SEO/GEO strategy, localization, and reportingLead content-focused SEO/GEO initiatives across for discoverability, engagement, and conversionDevelop search- and GEO-informed content strategies from keyword research, intent, and competitive insightsGuide on-page optimization best practices (metadata, headings, copy structure, internal linking, taxonomy)Collaborate with cross-functional teams to optimize campaign, editorial, category, and product content for search and generative discoveryAssess GEO landscape and identify opportunities across AI-driven discovery environmentsDrive GEO content optimizations and provide actionable insights to earned channels partnersSupport holistic search opportunities by aligning SEO with SEM and product feed optimizationPartner with Analytics to develop reporting frameworks and dashboards for search/GEO performanceProvide quarterly global and regional performance reporting and strategic insightsStay updated on search behavior and AI-driven discovery, translating trends into business recommendations Key requirements6+ years in SEO, content strategy, organic growth, or digital marketing in global ecommerce, luxury, or premium retailDeep expertise in SEO content, on-page optimization, search intent, content planning, and performance-driven strategyStrong knowledge of technical SEO and its impact on content visibilityExperience partnering with marketing, content, merchandising, analytics, and cross-functional teamsExperience supporting global programs with regional/local adaptationStrong analytical skills and ability to translate data into strategy and impactExperience delivering executive-level reporting and recommendationsFamiliarity with GEO, AI search, and emerging answer enginesProficiency with SEO/analytics tools (Google Analytics and/or Adobe Analytics, Google Search Console, BrightEdge, Conductor, SEMrush, Screaming Frog, Botify, OnCrawl, BlueFish, Profound or similar)Strategic thinkingCross-functional collaborationExecutive communicationGoogle AnalyticsAdobe AnalyticsGoogle Search Console
Not specified in the original listing.
Not specified in the original listing.
Family Fresh Pack Inc is a custom cheese packaging company that develops and innovates cheese products and packaging. They have grown significantly over the past 25 years and are positioned for substantial growth in the coming years. Read More