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Mgr-Digital Brand Advocate

Date Posted: Oct 27, 2026
Yearly: USD - USD

Job Detail

  • location_on
    Location Mooresville, North Carolina, United States of America
  • desktop_windows
    Job Type: Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Jan 25, 2027

Job Description

Overview

Overview In this role you drive the online brand experience for Lowe's by partnering with suppliers, merchandising, and cross-functional teams to optimize brand-focused content and product assortments. You lead strategic initiatives to improve traffic, conversion, and online performance across while guiding a team to deliver on omni-channel objectives. You'll analyze customer behavior, refine SEO and content, and align on plans that support brand renewal and growth. This is a hands-on leadership role at a company with a strong focus on technology-enabled retail, teamwork, and long-term development. Compensation / Benefits401k with up to 4.25% matchDiscounted Employee Stock Purchase Plan (15% discount of strike price)Tuition-Free Education10-week Maternity/Parental Leave10% Associate Discount ResponsibilitiesCoach Brand Advocates to analyze customer behavior and identify online experience improvementsLead SEO keyword analysis and content updates to increase incremental trafficDevelop strategy for adding/removing suppliers from the Brand Advocate programPerform root cause analysis on key performance indicatorsBuild relationships with brand leadership and cross-functional partners to align on goalsGuide suppliers and merchants to gain alignment on strategic plansLead creation of project plans and drive execution with merchandising and suppliersOversee complex cross-stakeholder projects that impact the organizationCurate training and build system knowledge to support digital solutions and site optimizationSupport IT and digital leadership in total site enhancement and optimization initiativesLead and develop direct reports and career paths for associatesMeet quarterly with suppliers to discuss BA program feedback Key requirementsBachelor's degree in Business, Marketing, Finance or related field or equivalent experience7 Years of Online/Retail Merchandising/Vendor Management/Digital Marketing1 year of experience leading a team of direct reportsleadershipcommunicationcross-functional collaborationSEOonline content optimizationmerchandising strategy

Key responsibilities

Not specified in the original listing.

Required skills

  • I.T. & Communications

What the company offers

Not specified in the original listing.

Skills Required

Company Overview

Cranston, Rhode Island, United States of America

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