Overview

OverviewIf you are searching for a fulfilling place to develop your career and an opportunity to make a difference in helping others, then keep reading on. Here at AAC, we have a progressive culture; we listen to your ideas, value a work/life balance, invest in education, and we foster trust and respect for all individuals. Our exceptional comp and strong benefits include company matching 401K, medical, dental, vision and life insurance. We are looking for our future leaders, who are not only going to fill the qualifications for this job description, but who are going to exceed expectations. Be a part of a team whose mission is to provide quality, compassionate, and innovative care to adults struggling with addiction and co-occurring mental health disorders. Our purpose and passion are to empower patients, their families, and our communities by helping individuals achieve recovery and optimal wellness of the mind, body, and spirit.ResponsibilitiesThe company is seeking strategic and execution-focused Vice President of Digital Marketing to lead digital marketing operations, ensure strong team and vendor execution, and support census growth across a multi-site behavioral health network. This role serves as the primary point of digital marketing and is responsible for translating strategy into tactical execution. Further, this role will ensure continuous performance optimization of web assets and drive close collaboration with local facilities, business development teams, and call center agents to drive admission goals. The company mainly relies on organic web channels to drive lead generation; therefore, a key focus of this role will be website performance and SEO optimization.This individual will be held accountable for top-of-funnel lead generation, conversion through admission and cost goals. The ideal candidate is a proven leader in data-driven performance marketing and brings a deep understanding of managing integrated campaigns that support complex service lines.This is a remote position.Lead Generation Strategy, Campaign & Budget ManagementDefine lead generation strategy across channels to maximize qualified lead generation and minimize cost per acquisition.Design campaign content strategy and campaign performance targets lead volume, conversion and cost.Coordinate with other marketing functions, such as PR / communications, to ensure campaigns and content align with our national brand identity, digital presence, and regional facility needs based on local market.Develop, review and validate monthly performance reports, identifying risks and opportunities related to campaign performance, site health, and conversion flow.Collaborate on a potential PPC roadmap and media strategy with agency partners; validate monthly spend utilization, campaign architecture, and ROI tracking.Management & Performance OversightAct as day-to-day point of contact for internal team and external vendors, ensuring work aligns with strategic priorities and contractual SLAs across:Website maintenance and optimizationSEO / content strategyLocal SEO (GBP optimization, citations, reviews)Content development and governanceLead form optimization and chatbot UXConversion tracking and attributionPaid marketing campaigns execution and optimization on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedInHold team and vendors accountable to KPI and SLA targets, including website health indicators, content delivery timelines, and overall performance improvements.Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.Lead weekly, monthly, quarterly KPI and SLA reviews, with accountability for adjusting digital strategy based on evolving market dynamics and census goals.Understand new and relevant metrics requirements for performance management and optimization purposes.Identify marketing performance issues and pinpoint the root cause with help of analytical tools.Effectively communicate complicated analyses by de