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Digital Marketing Specialist

Date Posted: Apr 23, 2026

Job Detail

  • location_on
    Location Islamabad, Islamabad - Federal Capital Area, Pakistan
  • desktop_windows
    Job Type: Permanent
  • schedule
    Shift:
  • analytics
    Career Level: Experienced Professional
  • group
    Positions:
  • calendar_view_day
    Experience: 4 years
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Jul 31, 2026

Job Description

About Techception

Techception is a next-generation SaaS platform built to help small and medium-sized businesses manage their operations, customer relationships, and growth through powerful CRM tools, automation systems, and integrated business solutions.

Our mission is to simplify business technology and empower companies with intelligent tools that drive efficiency, productivity, and long-term growth.

As we expand globally, we are seeking a highly skilled Digital Marketing Specialist with strong SaaS marketing experience to lead our digital growth and customer acquisition efforts.

Job Overview

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing Techception’s digital marketing strategy across multiple channels. This role requires strong expertise in SaaS marketing, performance marketing, SEO, and growth strategies to generate qualified leads and improve brand visibility.

The ideal candidate should have a proven ability to build scalable marketing funnels, manage paid campaigns, and deliver measurable ROI for SaaS products.

Key Responsibilities

Digital Marketing Strategy

  • Develop and execute SaaS-focused digital marketing strategies
  • Manage multi-channel campaigns (search, social, content, and paid media)
  • Align marketing efforts with sales and product teams

Paid Advertising & Lead Generation

  • Manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads
  • Build high-converting SaaS funnels and landing pages
  • Optimize campaigns for CPA, ROAS, and lead quality

SEO & Content Marketing

  • Lead SEO strategy to increase organic traffic and rankings
  • Develop blogs, landing pages, case studies, and product content
  • Perform keyword research and on-page/off-page SEO

Social Media & Brand Growth

  • Manage and grow Techception’s social media presence
  • Create campaigns for brand awareness and engagement
  • Collaborate with designers and content teams for creatives

Analytics & Optimization

  • Track performance using Google Analytics and CRM tools
  • Analyze KPIs such as leads, conversions, and acquisition cost
  • Continuously optimize campaigns for better results

Required Qualifications

  • 3+ years of digital marketing experience (SaaS preferred)
  • Strong experience in Google Ads, Meta Ads, and LinkedIn Ads
  • Proven track record of SaaS lead generation and growth
  • Strong SEO and content marketing knowledge
  • Familiarity with CRM and marketing automation tools
  • Data-driven mindset with strong analytical skills
  • Excellent communication and teamwork abilities

Preferred Skills

  • Experience with B2B SaaS or CRM platforms
  • Knowledge of conversion rate optimization (CRO)
  • Email marketing automation and nurture campaigns
  • A/B testing and growth experimentation experience

Benefits

What We Offer

  • Competitive Salary + Performance Bonuses
    A strong compensation package with incentives tied to campaign performance and business growth.
  • Ownership of Digital Growth Strategy
    Lead and execute marketing initiatives that directly impact customer acquisition and revenue.
  • Hands-On Experience with Global SaaS Marketing
    Work on multi-channel campaigns including paid ads, SEO, and automation targeting international markets.
  • Career Growth Opportunities
    Grow into senior marketing leadership roles within a fast-scaling tech company.
  • Learning & Development
    Exposure to advanced tools, performance marketing strategies, and data-driven decision-making.
  • Collaborative & Innovative Environment
    Work closely with product, sales, and creative teams in a results-driven culture.

Company Overview

Islamabad, Islamabad - Federal Capital Area, Pakistan

Techception is an information technology and digital services company that provides business-focused technology solutions, primarily aimed at helping organizations improve marketing, customer acquisition, and operational efficiency. The company oper... Read More

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