Overview

Job DescriptionJob DescriptionWho We Are ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That's why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members' doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever. We're working to build a world that's better for all, and we're inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We're always looking for outstanding people to join our mission! About the PositionDepartment: CommercialReports to: Chief Commercial OfficerTeam you'll lead: Product, Design, Member Insights, and Loyalty ManagerLocation: Watertown, MA (hybrid)Base Salary: $265,000 - $300,000Role OverviewAs VP, Digital & Customer, you own how members experience ButcherBox online and how the team behind that experience works. You'll lead Product, Web Development, UX, Loyalty, and Insights. We need someone who can see where this category is headed and still wants to open the admin themselves, someone just as comfortable living in member data and insight, turning what members actually want into how we show up for them, from the loyalty program to Concierge. This is a builder's seat and a member advocate's seat at once. And the real measure of the role is the team: whether the people you lead build like you do. We're looking for a multiplier, someone with the vision to set direction and the builder's instinct to teach the whole team to relentlessly test, tweak, and improve.Why now? We hold more first-party member data than anyone else in our category, and the replatforming gives us more room to build on it: an opening to define what agentic commerce looks like for our customers and for ButcherBox. We're also taking more of a stance on our brand, and this role helps bring it to life across the experience. And we just entered retail, which means building out what a connected experience looks like across channels for the first time. This role gets to help shape all three.You'll report to the Chief Commercial Officer, sit on company Leadership Team & the extended Commercial leadership team, and connect Digital, Marketing, Merchandising, and Member Experience.What You'll OwnManage multiple teams and shape team culture by setting the vision and behavioral standards for leadership - modeling, coaching, and developing talent aligned to our values and operating principles.Build and sustain a high-performing team across Digital Product, Web/App Development, UX, and Member Insights through modeling, coaching, and talent development, and build a culture that treats relentless testing and improvement as core roadmap work.Serve as a visible leader on the Commercial leadership team - and, as this role grows toward SVP scope, represent ButcherBox externally with strategic partners and in the market.Coach Product Managers toward outcome ownership and technical curiosity (comfort in the admin, in the data, in the experiment), while also being able to coordinate the work via project management.Own creation & execution of the digital roadmap end to end: design it with Technology and stakeholders around the org, communicate the plan and its tradeoffs clearly to the executive team, and hold the team to it - reporting progress against commitments and resetting openly when priorities shift.Digital Product & PlatformLead the design, optimization, and evolution of the site around customer needs, revenue growth, usability, accessibility, and conversion. Done with a bias toward sh