Overview In this VP role, you will lead Kantar's Marketing Science function to advance cross-channel measurement and analytics. You will shape the omni-channel measurement framework, drive ROI-focused insights, and mentor a small team of marketing science professionals. You'll partner with cross-functional leaders to embed analytics into media strategy and guide multi-million-dollar investment decisions. This is a high-impact, hands-on leadership position at a renowned data-driven insights company. Compensation / BenefitsMedical plansHealth Savings Account/HSAsDental and Vision coverageWellness Program401k with matchTuition Reimbursement ResponsibilitiesDevelop and own omni-channel media measurement strategy and KPIs across digital, social, search, TV, and moreInform and apply marketing mix modeling and multi-touch attribution to optimize budget and ROILead rigorous experimentation and lift studies to establish causal impact of channels and tacticsPerform longitudinal analysis of media performance and customer behavior to inform long-term growthCreate executive-ready narratives and dashboards to communicate insights and recommendationsCollaborate with media planning, strategy, activation, finance, and stakeholders to embed analytics in decision-makingAct as a thought leader in media analytics, staying current with measurement tools and best practicesEnsure robust data infrastructure and tooling with data partners to support accurate measurement Key requirements15+ years in marketing analytics, media measurement, or marketing science with leadership experienceDeep knowledge of cross-channel analytics and measurement methodologies (ROI, MMM, multi-touch attribution, lift studies)Advanced statistical and analytical skills (predictive modeling, experimental design, causal inference) and proficiency with SQL and Python/RExcellent strategic communication and ability to influence senior leadershipProven leadership and collaboration across cross-functional teamsBachelor's degree in a quantitative field; MBA or Master's a plusstrategic thinkingcollegial leadershipstorytellingstatistical analysispredictive modelingexperimental design
Not specified in the original listing.
Not specified in the original listing.
