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Senior Manager, Website Marketing

Date Posted: May 28, 2026
Yearly: USD 68000.00 - USD 75000.00
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Job Detail

  • location_on
    Location Lawrenceville, Arkansas, United States of America
  • desktop_windows
    Job Type: Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Jun 28, 2026
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Job Description

Overview

The Senior Manager of Website Marketing at the Golf Course Superintendents Association of America (GCSAA) is a vital role focused on optimizing the organization's website ecosystem to enhance user experience, engagement, and conversion. This position involves utilizing data-driven insights and collaborating across various teams to support membership growth and enhance GCSAA's brand presence.

Key responsibilities

  • Execute and optimize website strategy to improve user experience, engagement, and conversion
  • Manage website content, including page builds, edits, and updates within a CMS environment
  • Analyze website performance using tools such as Google Analytics
  • Conduct A/B testing and user journey analysis for continuous website optimization
  • Implement SEO best practices, including site structure and keyword strategy
  • Collaborate across teams such as marketing, IT, and communications on digital initiatives
  • Present data-driven recommendations to stakeholders
  • Integrate website efforts with email, social media, and paid digital campaigns
  • Ensure website compliance with accessibility standards and data privacy practices
  • Manage multiple projects in a fast-paced environment with attention to detail

Required skills

  • Digital marketing experience
  • Website management expertise
  • Proficiency in Google Analytics
  • A/B testing experience
  • Understanding of SEO best practices
  • Strong written and verbal communication skills
  • Familiarity with HTML/CSS and web functionality
  • Project management skills
  • Cross-functional collaboration abilities
  • Knowledge of website accessibility standards and data privacy practices

What the company offers

  • Salary range of $68,000 - $75,000 annually
  • Generous paid leave
  • Opportunities for community involvement
  • Hybrid work schedule (2 remote days/week)
  • Casual attire year-round
  • Staff fun events
  • Wellness incentives

Skills Required

Company Overview

Golf Course Superintendents Association of America
Lawrenceville, Arkansas, United States of America
0 Current Jobs Openings

The Golf Course Superintendents Association of America (GCSAA) is a non-profit, membership-driven association with over 21,000 members in 78 countries. GCSAA focuses on supporting its members through various resources, including education and advocac... Read More

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