Location: New York, NY Position Title: Senior Manager: Marketing Analytics (EXL93) Job Description: Play a key role in understanding customer behavior, developing segmentation strategies, and evaluating marketing campaign performance. Conduct in-depth analysis on customer behavior, including customer segmentation and clickstream data analysis from digital assets (mobile app, website, etc.). Monitor and evaluate marketing campaign performance, providing actionable insights and recommendations to enhance ROI. Design and implement A/B testing and experiments to evaluate marketing initiatives and optimize customer acquisition, retention, and engagement strategies. Leverage marketing analytics frameworks such as customer segmentation and attribution analysis to provide strategic insights. Good understanding of machine learning concepts and predictive modeling. Apply advanced SQL, Python, SAS for data extraction, cleaning, and perform advanced statistical modeling and analysis to provide insights from various data sources. Requires strong experience in data visualization and automation using Tableau. Build and automate marketing and performance dashboards in Tableau, combining data from multiple sources for comprehensive reporting. Lead initiatives in marketing reporting automation to streamline recurring analysis processes. Position may work at various and unanticipated worksites throughout the United States. Telecommuting permitted. Job Requirements: Requires bachelors degree (or higher) in Marketing Analytics, Statistics, Business Analytics, Data Science, or a related quantitative field plus Three (3) years of experience in data analytics. Must have at least three (3) years of experience with: Advanced SQL and Python skills Must have at least two (2) years of experience applying advanced SAS skills for statistical analysis Must have at least two (2) years of Tableau experience building multi-page dashboards. 40 hours/week, 9:00am-5:00pm, Salary range: $107,000 to $117,000 per year To apply: Send resume and cover letter to us. com. Must cite job title and code EXL93 in response. This notice is subject to ExlService. com, LLC's employee referral program. EEO/Minorities/Females/Vets/Disabilities.
Not specified in the original listing.
Not specified in the original listing.
