Overview

Brand: Mosquito ShieldLocation: Springville, UT or North Attleboro, MADepartment: MarketingReports To: Marketing Director About Five Star Franchising Five Star Franchising, headquartered in Springville, Utah, is among the nation's fastest-growing franchise portfolio companies with brands across home services. What began in 2005 with the launch of Five Star Painting has expanded into a thriving organization of seven brands and 1,500+ franchise locations across the U.S. and Canada. With a focus on strategic growth, we are rapidly acquiring new franchise brands to expand our reach. We are committed to empowering franchise owners to thrive by delivering best-in-class marketing, operations, and business support that drive profitable growth and remarkable customer experiences. We provide the tools, resources, and support needed to unlock their full entrepreneurial potential and build strong, successful businesses.We live our DRIVE values - Driven, Real, Enthusiastic, Innovative, Vital - combining bold thinking with flawless execution. We move fast, stay accountable, and care deeply about results and people. Position Overview The Marketing Manager for Mosquito Shield plays a pivotal role local lead generation and driving execution of local and centralized marketing campaigns for the brand and our 70+ franchise owners. This role partners closely with brand leadership, brand operations and franchise owners to ensure effective marketing execution across all channels. This leader will deliver measurable results through systems-driven execution, rigorous performance tracking, and collaborative alignment with cross-functional partners.We're looking for a leader who excels at driving and tracking execution and brings a strong analytical, data-driven mindset.This position is both strategic and tactical, requiring a strong combination of project management expertise, digital marketing acumen, and proficiency in marketing campaign performance and analytics.The right person is one who thrives in a fast-paced, performance-driven environment. They know how to balance strategy and execution to deliver measurable results. Responsibilities Collaborate closely with internal teams and external partners to create and implement scalable integrated marketing campaigns that resonate with homeowners and drive engagement.Utilize strong project management and analytical skills to deliver data-driven actionable recommendations and campaign optimizations that enhance lead generation and drive sales.Provide innovative ideas with a commitment to continually learning and improving campaign performance.Communicate effectively and provide guidance to internal teams and external agencies.Demonstrate strong leadership and organizational skills in managing projects, vendors and deadlines.Train and guide franchisees, including onboarding of new owners, through the entire Marketing Playbook.Partner with the Operations department and Franchise Business Coaches to ensure marketing programs meet franchisee and business needs.Monitor and analyze key performance indicators (KPIs) related to our marketing initiatives, such as lead generation, conversion rates, and customer acquisition costs, with an eye toward ROI and PROFIT.Help our franchisees develop marketing plans and budgets, as well as track and help optimize their marketing results - monitor and report franchisee marketing performance to identify new or underutilized growth opportunities.Other duties as assigned. Qualifications Bachelor's degree in Marketing, Digital Marketing, Business, or a related field OR equivalent 5+ years of work experience.You thrive on talking to franchise owners and vendors and in supporting them when and where needed. Knowledge of digital marketing best practices tailored to the home services industry, including keyword research, local SEO, and content optimization.Experience working in a franchise system (home services or pest control experience is a plus, but not required).Strong project