Overview

Oak View GroupOak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.Position SummaryThe Director of Marketing will manage, supervise and coordinate all the activities of the Marketing department to reach budgeted goals, supporting all three lines of OVG business at the University of Kansas. This person will create and implement marketing plans, manage event advertising budgets and promotions, and ensure successful event campaigns. This position is responsible for creating and maintaining relationships with media partners, community partners, and various organizations throughout the area. They will oversee the media buying and billing process, oversee the brand for the venues, public relations, community outreach, promotions, group sales and publicity for the venue and the events: concerts, sporting events, meetings, and shows within the facility, while developing creative marketing campaigns that promote public/community awareness.This role pays an annual salary of $90,000 to $110,000 and is bonus eligible.Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).This position will remain open until August 15, 2025.About the VenueIn its new partnership with the University of Kansas (KU), OVG will oversee the day-to-day operations of both the football stadium and conference center when Phase I of the Gateway District opens in August, 2025. The group will lead the bookings of conference events, special events and concerts, while operating a full-service performing dining center for Kansas Athletics and all food and beverage/catering operations at the complex.ResponsibilitiesDevelop, implement and evaluate marketing strategies to promote concerts/shows and venuesResponsible for the creation, development and implementation of the Gateway District strategic marketing and advertising planExplore cross-marketing opportunities with between events, area partners and throughout the communityCreate and maintain relationships with local, regional and industry media partners and promotersCollaborate with the University of Kansas, Kansas Athletics and other campus/area stakeholders on promoting and selling the Gateway DistrictOperates in alignment with the KU branding (brand.ku.edu) and KU policies as applicableSeeks out and engages in collaborations with KU units, especially those in marketing, to create synergies and efficienciesDevelop and execute marketing plans to promote all artists/tours coming to LawrenceDevelop and implement creative campaigns targeting promoters and show organizers to sell the Gateway District as an entertainment and conference destinationNegotiate contracts and implement creative cash/trade proposals/campaigns with media partners including digital, radio, print, TV and outdoorCreate pre-show and post-show guest experiences that draw guests to the venue and surrounding areaManage internal marketing assets for all events including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and moreDevelop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement and brand awarenessPrepare press releases, pitches and media drops for events and venue initiativesWrite or review copies for news releases, public service announcements, and weekly calendars concerning upcoming events and provides for distribution to the media, business chambers and visitor service bureauCarefully coordinate activities with all internal departments and external personnel to ensure pro