Overview

Job DescriptionDirector of Field Marketing Department: Marketing Location: On-site Reports to: Corporate Director of Performance MarketingPosition SummaryThe Director of Field Marketing leads the coordination, alignment, and operational integration of marketing efforts across all properties. This role ensures that home office strategies, campaigns, and content are executed effectively at the property level and that each property provides timely, accurate inputs required for centralized marketing success.The Director of Field Marketing is the air-traffic controller of the marketing organization-managing property marketing plans, ensuring deliverables are completed on schedule, troubleshooting execution barriers, and providing visibility to corporate leadership. This position enables home office channel owners (Digital, Email & Loyalty, Social, Content, Brand) to operate efficiently by creating structured communication, predictable inputs, and disciplined deployment cycles with each hotel.This role is essential to maintaining consistency, compliance, and excellence in execution across the entire portfolio.Key Responsibilities1. Field Marketing Leadership & Portfolio ManagementServe as the primary corporate point of contact for all property-level marketing leadership (Directors of Property Brand Marketing).Build strong relationships with GMs, property marketing leaders, F&B, Spa, Events, Sales, and Revenue teams to support property-level execution.Provide guidance on annual, quarterly, and monthly marketing priorities and ensure alignment with corporate strategy.Partner with corporate leadership to communicate brand, performance, and channel strategies to the field.2. Marketing Planning & AlignmentLead the quarterly and monthly planning cycles with each property.Facilitate alignment between home office strategic plans and on-property operational calendars (F&B, spa, events, seasonal activations).Ensure property marketing calendars mirror the corporate channel calendars (email, social, paid media, blog, website, offers).Maintain a consistent planning framework across all hotels.3. Execution Oversight & AccountabilityEnsure all home office-generated marketing assets (emails, social packages, campaigns, content, web updates) are deployed on time and accurately at each property.Track completion of property responsibilities such as content submission, approvals, operational updates, and deployment tasks.Identify delays, gaps, or challenges and proactively resolve them with property leadership and home office teams.Maintain a consolidated portfolio-wide deployment dashboard visible to corporate leadership.4. Project Governance & Process OptimizationServe as the governance lead for all property marketing workflows.Standardize project management tools, timelines, and communication procedures across properties.Develop and maintain SOPs related to property marketing deployment, including:Content submissionCampaign readinessPhoto/video coordinationOperational updatesApprovals and turnaround timesContinuously improve processes to increase speed, efficiency, and execution quality.5. Communication & Cross-Functional CoordinationHost weekly marketing syncs with property Directors of Brand Marketing.Facilitate bi-weekly or monthly cross-functional meetings with corporate channel owners to align on priorities, deliverables, and timelines.Ensure the home office receives:Timely F&B, spa, event updatesPhotography and content inputsAccurate menus, pricing, programming detailsProperty brand storytelling opportunitiesProvide structured updates to the Head of Performance Marketing on field progress, risks, and performance insights.6. Property Support, Training & EnablementOnboard new property Directors of Brand Marketing into workflows, cadence, systems, and brand standards.Provide training on project management tools, content capture expectations, SOPs, and communication standards.Conduct property site visits to assess execution quality, brand consiste