Overview

Position Description: Digital & Social Content SpecialistDepartment: Marketing & CommunicationsReports to: Director of Marketing & CommunicationsDate: October 19, 2026FLSA: ExemptStatus: Full TimeMonths: 12 Basic Function:The Digital and Social Content Specialist is a visual storyteller, digital communicator, and audience strategist who brings Maine College of Art & Design's people, creative work, and community to life across digital platforms to build brand awareness, drive user engagement, and support marketing goals. The Digital and Social Content Specialist owns the day-to-day editorial planning, production, and publishing for the institutional social media channels, with a particular focus on Instagram, LinkedIn, YouTube, Facebook, and TikTok. The Specialist creates original photography and video, identifies and produces compelling stories, writes editorial content, and translates institutional priorities into authentic, platform-native storytelling.Working closely with the Director of Marketing & Communications, the Specialist will build an integrated digital content ecosystem that strengthens MECA&D's brand, deepens engagement with current and prospective students and families, and expands visibility across audience networks. The Specialist also works closely with the Admissions team to develop content that supports prospective student recruitment and enrollment, while maintaining an authentic brand voice and perspective. In collaboration with the Director of Marketing & Communications, the Specialist will supervise an in-house student Content Creator Studio/Lab, giving students meaningful opportunities to build professional skills in photography, video, storytelling, interviewing, and social and digital media. Responsibilities: Digital Editorial Planning & Social Media Collaborate across the College's academic programs and administrative departments to identify and develop stories that highlight MECA&D's people while supporting institutional priorities. Develop and maintain an editorial calendar aligned with institutional priorities, recruitment objectives, College initiatives, academic programming, and the rhythm of campus life. Proactively identify opportunities for timely, relevant, and culturally responsive content that aligns with institutional priorities while balancing departmental requests. Translate longer-form content into optimized platform-specific social media content. Own day-to-day management of institutional social media accounts by creating platform-optimized content and responding to comments, messages, and mentions to boost community engagement. Work with sub-account social media owners at the College to support a cohesive brand network. In partnership with the Director of Marketing & Communications and Marketing & Communications Coordinator, interview, write, and produce news items, profiles, and other editorial content for the College's digital platforms. Monitor digital and social performance to develop regular reports and insights for the Director of Marketing & Communications to inform strategy and editorial decisions. Develop a testing strategy to understand how variables like timing and format affect performance by platform. Stay informed on emerging technologies and social media trends, and recommend tests to enhance MECA&D's ability to tell compelling stories. Photography & Video Serve as the primary institutional photographer and videographer for day-to-day digital content. Regularly document students, faculty, alumni, studios, exhibitions, events, campus life, community partnerships, and creative process. Produce short-form video and photography optimized for digital platforms and engagement. Maintain an organized digital repository, including asset sharing and permissions. Coordinate external resources for larger-scale photo or video projects as needed. Student Content Creator Studio Help establish and supervise the in-house Content Creator Studio. Train and mentor student content creator