Overview

FAMILY TREE NURSERY JOB DESCRIPTION Brand & Creative Manager Employment Type:Full Time, Exempt Location: Overland Park, KS - In Person Travel: Regular travel to retail locations Who We Are Family Tree Nursery started in 1964 when the Nelson family decided to take a chance on a small, bankrupt garden center in Overland Park. Six decades later, Family Tree Nursery is one of the top garden centers in the nation - three retail locations, two growing facilities, and a team of passionate horticulturalists who take great pride in what they grow and sell. We are still family-owned and locally operated. We grow a significant portion of what we sell right here in Kansas City. We know our guests by name. And we believe that connecting people to plants, to beauty, and to one another is work worth doing well. We are also in the middle of a meaningful transformation - modernizing our operations, building our team, and putting the structure in place that will carry this business confidently into its next 60 years. This role is critical to that work. The Role The Brand & Creative Manager owns how Family Tree Nursery looks, sounds, and feels across our marketing. You lead the creative direction of the brand and manage the team that brings it to life. For 60 years, Family Tree Nursery has been more than a garden center. We're a place people come for beauty, for expertise, and for a feeling they don't get anywhere else. That feeling is our brand, and this role is responsible for protecting it and carrying it forward as we grow. This is a role for someone who leads with both strategy and craft. Most of your time is spent thinking, directing, and managing: shaping campaign strategy, setting creative direction, and getting the best work out of the team you lead. You'll take the first real swing at campaign strategy and bring it to the Marketing Department Lead to build the final approach together. From there, you lead the creative direction of what that strategy becomes: the look, the feel, the voice, made coherent across all of our channels. The rest of your time, which ebbs and flows with the season, is spent doing the work yourself, whether that's art directing, designing, writing, or jumping in wherever the team needs you. Good creative here is never just pretty. It's strategic. You understand who our guests are, what they want, what they respond to, and what brings them through our doors, and you understand the business objectives behind every campaign. Great work lives where those two meet: creative that speaks to our guests and delivers real results. You hold your team to that standard, and you build a culture that does the same. You'll also work closely with people you don't manage. Some branded work, like email, ecommerce, and other digital assets, will be produced by others on the marketing team, and your job is to set the standard and collaborate, not to stand over their shoulder. You'll have a hand in the in-store and merchandising experience too, but as a partner, not an owner. Your focus stays on marketing. You'll Thrive in This Role If You have strategic instinct - you're wired to ask "what is this for," not just "is this beautiful." You get satisfaction from work that moves the business, not only work that wins compliments.You lead without ego - getting good work out of others energizes you as much as making it yourself. You hire, develop, and learn from A players to elevate the team and your own capabilities, knowing that great people make everyone around them better. You know your job is to recognize talent, communicate the direction and standard, and let them meet and exceed it.You have taste and range - you have a strong eye and a strong ear, across visuals, voice, and story, and you hold a high bar without being precious about it.You still love the craft - you've moved up into leading, but you haven't lost the itch to get your hands dirty when the season demands it. Jumping into a design file or a piece of copy is a pleasure, n