Overview

Overview In this role you own the Amazon performance for a brand (Ziploc or Glade), shaping retail media strategy and execution. You'll translate business goals into actionable media plans, optimize investments, and drive profitable growth with cross-functional partners. You will lead Amazon workstreams for launches, oversee performance and testing programs, and ensure media-to-shelf alignment to improve conversion. This position offers the chance to influence how digital shelf signals and media impact brand performance. Compensation / Benefitsbonuseslong-term incentivesmatching 401(k) contributionsprofit sharingflexible work arrangementsmaternity/paternity/adoption leave ResponsibilitiesOwn the Brand eCommerce acceleration strategy on Amazon aligned to growth, profitability, and conversion targetsDefine quarterly performance plans and translate strategy into media actions across leversLead investment tradeoffs within Brand's retail media, optimize KPIs (DPVT, ROAS, NTB, CVR) and run test-and-learn programsLead Amazon workstreams for NPD launches including launch planning, frameworks, and cross-functional coordinationTranslate brand strategies into Amazon activation plans and support upper funnel activationsPartner with retail agency to lead execution (briefs, pacing, QA, optimization)Establish a weekly operating cadence (e.g., WBR) to drive decisions and performance improvementsOwn test-and-learn agenda for retail media and ensure learnings are captured and appliedCoordinate to close conversion blockers by aligning media with digital shelf readinessTrack performance across tactics, diagnose drivers, and translate insights into actionsBuild executive-ready performance narratives for stakeholders and decision-makingCollaborate with Finance to support ROI orientation and profitability guardrailsMonitor Amazon ecosystem shifts and propose scalable pilots for learning agendasServe as primary cross-functional contact for Brand Amazon acceleration and align timelinesLead agency/vendor partnerships to ensure high-quality execution and continuous improvementCollaborate in planning processes to ensure eCommerce plans align with supply realitiesMonitor retailer/platform changes and translate into actionable recommendationsTranslate platform dynamics into recommendations for Brand performance Key requirementsBachelor's degree in marketing, Business Administration, Analytics, or related field with 5+ years of relevant experience in eCommerce, retail media, digital commerce marketing, shopper marketing, or omnichannel marketingLegal authorization to work in the United States without sponsorshipexperience leading cross-functional work and managing external partners/agenciesexperience owning retail media strategy across major retailers/marketplaces and optimizing governancestrong digital commerce fluency including retailer ad ecosystems, onsite search, and media-to-shelf linkageability to translate data into decisions and work with retailer reporting and performance diagnosticsexperience building operating cadences (e.g., weekly business reviews) and improving execution qualitystrong commercial/financial acumen with profitability guardrailsstrong communication and executive storytelling skillsfamiliarity with tools such as Profitero, Vendor Central, retailer tools, and performance reporting platforms (not all required)travel to preferred: experience leading cross-functional work through influencepreferred: experience with retail media at major retailerspreferred: capability to drive insights-to-action and scalable pilotscross-functional collaborationinfluencing without authorityexecutive storytellingretail media strategy and optimizationperformance analytics and KPI tracking (ROAS, CVR, share)NPD launch planning on Amazon