Overview

Job Description Associate Director of Communications As the Associate Director of Communications, you'll lead JASA's communications strategy, elevate the organization's brand, and oversee agency-wide messaging that highlights the impact of JASA's programs and services. Reporting to the Chief External Relations Officer, you'll collaborate with executive leadership, program teams, trustees, and external partners to develop innovative communications initiatives, manage media relations, supervise a talented communications team, and strengthen JASA's visibility throughout New York City.Shift Schedule: Monday-Friday: 9:00 AM - 5:00 PMHours Per Week: 35 Why You'll Love Working at JASA JASA is one of New York City's largest and most respected nonprofit organizations serving older adults. Every day, our team helps thousands of New Yorkers age with dignity, independence, and security while making a lasting impact in the communities we serve.Top Reasons to Join UsShape JASA's Brand & Impact Lead the organization's communications strategy and public imageElevate awareness of programs that improve the lives of older adults across NYCTell compelling stories that inspire donors, partners, policymakers, and the community Strategic Leadership Partner directly with executive leadership and the Board of TrusteesSupervise and mentor a growing communications teamInfluence organization-wide messaging and communications priorities Creative & Collaborative Environment Work alongside program leaders, advocacy teams, PR consultants, and external partnersLead high-profile campaigns, publications, and media opportunitiesDrive innovative communications initiatives across multiple platforms About the Role The Associate Director of Communications is responsible for developing and executing JASA's comprehensive communications strategy while strengthening the organization's brand recognition, media presence, and community engagement. This position oversees communications planning, media relations, content development, digital communications, publications, social media strategy, and special initiatives that advance JASA's mission. This role requires working from JASA's Central Office or in the field at least three days per week, with additional evening and weekend attendance required for events and media opportunities.What You'll Be DoingCommunications Strategy & Brand Leadership Develop and implement JASA's annual communications strategyBuild communications plans that support fundraising, advocacy, and organizational growthIncrease brand visibility among:Donors and prospective supportersClients and caregiversGovernment officialsCommunity organizationsCorporate partnersMedia outletsGeneral public Support agency-wide marketing, branding, and communications initiativesAssist with projects including:Website redesign with accessibility focusBrand redesign and rolloutMarketing campaignsOrganizational messagingContent Development & Storytelling Lead the development of JASA's annual Impact ReportCollaborate with program leadership to identify compelling client storiesConduct client interviews (virtual and in-person)Develop engaging written content for multiple audiencesCoordinate photography, metrics, testimonials, and program highlightsEnsure consistent messaging across all communications Media Relations & Public Visibility Work closely with JASA's PR consultants to identify media opportunitiesDevelop media pitches supporting organizational campaignsCoordinate interviews and press opportunitiesIdentify opportunities for JASA leadership and staff to serve as:Subject matter expertsConference speakersAward nomineesMedia spokespersons Support crisis communications and reputation management effortsDigital Communications & Marketing Oversee social media strategy across multiple platformsExpand JASA's online presence and digital engagementExplore opportunities to maximize Google Grant resourcesEnsure consistent messaging across:FacebookLinkedInInstagramEmail campaignsWebsi