Overview

Job Description Job Description Assistant Account PlannerJob SummaryAs an Assistant Account Planner at shark&minnow, you will play an integral role in shaping the strategic foundation behind our clients' brands and marketing initiatives. Working at the intersection of research, creativity, media, and digital systems, you will support the development of brand purpose, positioning, and communications strategies grounded in cultural insight, competitive context, and evolving customer needs.Key ResponsibilitiesStrategic PlanningLeads creative ideation sessions with colleagues and brand summits with clientsOriginates creative ideas and translate across marketing systemsReveals insightful ways to improve creativeDevelop purpose and principles for a brand based on a deep understanding of its assets, culture, and goals, changing competitive landscape, emerging customer needs, and cultural trendsCreate new brands for non-profit or for-profit organizationsCreate architecture and principles for how to apply a brand across an organization and its lines of businessPartner with designers to create the verbal, visual and experience expression of a brandExplore how a brand strategy and design plays out in interfaces and product/service/experience innovationsDevelop creative briefs and channel/touchpoint plansDevelop customer journey maps, media ecosystems, value maps and other research tools to guide creative inspiration and developmentUnderstanding of key strategic concepts & frameworks (i.e. Brand Principles, Communications Planning)Writes decks with exceptional narrativeEmbraces the user experience mindset and articulates a human-centered design approach to marketingRecognizes the difference between "good" and "great" and can work through team dynamics, clients, and timelines to defend great workMedia PlanningConducts research to reveal media consumption and engagement habits to enlighten the media planDevelops media plansLeads coordination with media partnersDigital Acumen & Marketing SystemsCollaborates with the Department of Client Services that will publish, maintain, and monitor branded digital marketing systemManages the development, measurement, and optimization of digital marketing solutions for Clients on an on-going basisPartners with creative teams to ensure that content is relevant for the brand and audiencesManages the creation of image, article, and video-based content through a process with multiple approval layersContributes to strategic presentations on new technology or industry updates for internal teams and external partnersAnalyticsAnalyzes data and reveal actionable insightsEstablishes content KPIs/goals and management the creation of Actionable Insights reportApplies proven creative thinking applied to data, systems, and processesConsulting & Client ManagementSupports the client lead for a project engagementPresents to clients with authorityEmbodies the confidence to work directly with clients and manage the procurement of client approvals, feedback, information, and detailsCollaborates with client and internal teams to ensure all deliverables are high quality and shared on timeEmbodies an entrepreneurial mindsetQualificationsMinimum Requirements:Bachelor's degree in marketing, advertising, communications, or a related field.2-5 years of relevant marketing, advertising, or account management experience (internships count!).Preferred Skills & Experience:Understanding of Adobe Creative Suite.Familiarity with content management systems (e.g., WordPress).Knowledge of email marketing platforms.Proficiency in social media platforms, tools, and strategies.Awareness of digital marketing trends and foundational concepts.Strong organizational and time management skills, with the ability to multitask in a fast-paced environment.Excellent written and verbal communication skills.Detail-oriented with a proactive, problem-solving mindset.Ability to collaborate effectively with cross-functional teams.Proficiency in Microsoft Office