Pacifica Beauty is a privately held American beauty and personal care company specializing in vegan, cruelty-free skincare, makeup, haircare, body care, and fragrance products. Founded in 1996 by Brook Harvey-Taylor and Billy Taylor, the company is committed to clean beauty, sustainable ingredients, and environmentally responsible packaging. Pacifica develops innovative, plant-powered products that are free from animal testing and are sold through major retailers, e-commerce channels, and international distribution partners. The brand is recognized for combining high-performance formulations with ethical and sustainable business practices.