Macpac is a New Zealand outdoor brand founded in 1973 by Bruce McIntyre in Christchurch. The company specializes in outdoor apparel and equipment, including backpacks, luggage, tents, sleeping bags, camping equipment, alpine gear, and technical clothing. Macpac designs its products in New Zealand and sells through its retail network and online channels. The company currently employs more than 600 staff and operates across New Zealand and Australia.
Macpac is wholly owned by Australia's Super Retail Group, which also owns brands including Supercheap Auto, BCF, and rebel.