Overview In this role you lead premium and luxury-focused brand strategy for Mastercard within McCann XBC. You'll shape long-term brand platforms, social-first storytelling, and culturally informed opportunities to drive business growth. You'll partner with cross-functional teams to translate strategic insights into impactful campaigns and partnerships. You'll operate as a senior strategic advisor to clients, guiding creative direction and ensuring strategic alignment across channels. This is a high-visibility opportunity to elevate Mastercard's premium credentials through culturally resonant, measurable outcomes. Compensation / Benefitssalary range 170K-200Konsite requirement of minimum 3 days per weekopportunity to work on premium luxury brandscross-functional collaboration across creative, media, PR, and influencer teamsinclusion and diversity focus described in company policiescareer growth in a global agency network ResponsibilitiesLead development of integrated brand strategies targeting affluent and luxury audiences for MastercardDefine audience architectures, messaging platforms, and go-to-market plansTranslate business objectives into culturally relevant brand initiatives with measurable impactIdentify whitespace and evolving luxury trends; steer social-first frameworksLead social ecosystem planning across platforms and emerging channelsShape creator, influencer, partnership, and community strategies with a premium feelGuide content strategies balancing aspiration, storytelling, and engagementPresent strategic recommendations to executives with clear storytellingCollaborate with creative, media, PR, influencer, and production teams to ensure alignmentInspire and brief creative teams with cultural insights and strategic directionSupport agency thought leadership and client workshops Key requirements8+ years in brand strategy and social strategy in an agency, consultancy or luxury brandExperience leading strategy for luxury, affluent, or premium brandsStrong understanding of social platforms, creator ecosystems, and digital cultureProven ability to connect storytelling with measurable business outcomesExperience managing senior-level client relationships and presenting to executivesStrong portfolio across integrated campaigns, brand platforms, and social initiativesStrategic thinkingExecutive communication and storytellingLeadership and collaborationSocial strategy and platform fluency (Instagram, TikTok, YouTube, LinkedIn, Pinterest)Social listening and analyticsCultural intelligence and trend forecasting
Not specified in the original listing.
Not specified in the original listing.
