Overview

Visual Media Specialist Position Overview Blackdog Builders, Inc. is seeking a creative, hands-on Visual Media Specialist with a strong visual background to lead the production of our visual marketing content. Content capture is the core of this role, complemented by graphic design and jobsite storytelling in support of multiple business units. This position reports to the Director of Marketing and works closely with the Content & Copy Coordinator, who manages the marketing calendar, copy, and publishing. This role is ideal for a creative who appreciates variety, is comfortable capturing content on jobsites and in retail/showroom environments, and can turn real-world moments into polished, on-brand assets. Key Responsibilities Content Capture & Jobsite Storytelling Capture short-form video and photo content on jobsites and in retail/showroom environments using a smartphone and/or cameraCreate social-first assets (reels/shorts-style clips, story sequences, behind-the-scenes moments) that highlight craftsmanship, progress, details, and the people behind the workLightly edit captured content for clarity and polish (cropping, trimming, basic color/lighting adjustments, simple audio cleanup where needed)Build repeatable capture systems (shot lists, monthly themes, checklists) to increase consistency and content volumeCoordinate with the Content & Copy Coordinator to meet calendar deadlines and deliver publish-ready assets Graphic Design Produce most day-to-day design assets needed across the marketing department, including:Social graphics and promotional variantsEmail graphics and header imageryBlog/portfolio visuals and before/after layoutsPrint collateral (flyers, postcards, jobsite mailers, signage, event materials)On-brand templates (Adobe Creative Suite as applicable) to improve speed and consistencySimple paid creative variants or design support as needed (often in partnership with vendors)Maintain a lightweight template system and asset library to support consistent, efficient execution Photography & Asset Library Management In partnership with the Director of Marketing, help identify projects to feature and coordinate professional photography shoots (scheduling, shot priorities, jobsite readiness, and internal communication)Serve as the day-to-day point of contact for the external professional photographer as needed (logistics, timelines, asset delivery, usage needs)For projects and needs that do not require professional photography, capture basic photos in-house and perform light editing (cropping, straightening, basic color/lighting adjustments) to produce usable on-brand imageryOrganize final photo deliverables (professional and in-house) into clean, labeled libraries for easy reuse across web, social, email, and portfolio content Retail Promotions & Campaign Creative Support Create creative assets for seasonal promotions, vendor campaigns, showroom initiatives, and local eventsDevelop "promo toolkits" (graphics, short videos, photo sets, signage variants) that the Content & Copy Coordinator can deploy across channelsSupport quick-turnaround creative needs while maintaining brand quality and consistency Collaboration & Production Workflow Translate creative briefs and brand guardrails from the Director of Marketing into finished deliverablesDeliver assets in publish-ready formats (sizes, versions, naming conventions) with clear organization for handoffProvide content inputs to support written content development (project notes, quotes, key details, suggested headlines/captions)Use performance feedback (what content performs best) to iterate and improve creative output over time Cross-Team Support (Occasional) Provide occasional backup assistance for phones/lead intake/scheduling when coverage is unavailable (as needed) Qualifications 2-5 years of experience in content creation, visual marketing, graphic design, or a related creative role (or an equivalent portfolio demonstrating strong ability)Demonstrated ability to cap