Overview

National Radio Astronomy ObservatoryTitle: Visitor Experience & Engagement Specialist Location: 155 Observatory Rd, Green Bank, WV 24944, USA• 1011 Lopezville Rd, Socorro, NM 87801, USA• 5651 Balloon Fiesta Pkwy, Albuquerque, NM 87113, USA Requisition Number: 257 Job Family: Education & Public Outreach Pay Type: Salary Required Education: ADM Position Description: Position Summary The National Radio Astronomy Observatory (NRAO) is a prestigious research and development organization that plays a vital role in the study of the universe. Associated Universities, Inc. (AUI) is a nonprofit organization that manages and operates the NRAO under a cooperative agreement with the National Science Foundation. The Observatory is a hub for technological and scientific collaboration, operating state-of-the-art radio telescope facilities for use by the international scientific community. The Observatory has been instrumental in the study of black holes, galaxies, and the early universe. At NRAO, we are recruiting for a full-time Visitor Experience & Engagement Specialist with the Education and Public Outreach (EPO) division at our offices in Socorro, New Mexico. under the supervision of the Senior Public Information Officer and in close collaboration with the Director of Advancement, is responsible for managing and enhancing the NRAO visitor journey through strategic communications, membership engagement, and visitor experience initiatives. The Education Specialist will also work with and support the greater EPO team efforts. The Visitor Experience & Engagement Specialist's duty station will be based in Albuquerque, NM, Socorro, NM, Charlottesville, VA or Green Bank, WV. Partial tele-work arrangement may be considered. What You Will be Doing: The Visitor Experience & Engagement Specialist develops and executes visitor and member communications, including e-newsletters, email campaigns, direct mail appeals, promotional materials, and online content; oversees membership program operations and donor/member stewardship activities; and manages visitor-facing systems, including ticketing, kiosks, and customer relationship management platforms. The Visitor Experience & Engagement Specialist also supports Advancement initiatives through membership development, data analysis, reporting, and program administration while ensuring a seamless and engaging experience for visitors and members from initial engagement through post-visit communications. the ideal candidate for this position will be responsible for, but not limited to: Strategically design and maintain the visitor journey from ticket purchase through post-visit engagement. Oversee onsite kiosks and online visitor ticketing systems. Manage visitor-facing processes to ensure a seamless experience. Lead visitor marketing initiatives that increase visitation and engagement. Continuously improve systems and processes impacting visitor interactions. Ensure compliance with Observatory and government safety policies affecting visitor operations. Write and distribute monthly newsletters. Create promotional materials. Manage post-visit communications and ongoing visitor engagement efforts. Support direct marketing and communication campaigns. Oversee visitor communications through Mailchimp and related platforms. Serve as the subject matter expert for communication and customer relationship management systems (Altru, XTruLink, Omatic, and Mailchimp). Pull reports and provide data to support targeted visitor communications and outreach. Manage the Membership Program, including renewals, new memberships, and package mailings. Conduct member stewardship activities, including outreach to lapsed, new, and renewed members. Refine membership processes and develop renewal procedures based on performance metrics. Create automated systems to strengthen membership infrastructure. Support visitor marketing initiatives through strategic planning and budget oversight. Assist with donor stewardship, data analysis,