Overview

Sr. Product Manager, IsoPSA Our Marketing team is growing and we currently have an immediate opening for a Sr. Product Manager, IsoPSA Job Overview Reporting to the Vice President of Marketing, the Sr. Product Manager, IsoPSA will be tasked to lead execution of commercial marketing programs and contribute to commercial strategy for clinician-directed marketing programs supporting IsoPSA , both as a lab testing services offered by Cleveland Diagnostics' CLIA lab and other partner laboratories. The position serves as the marketing leader for IsoPSA clinician engagement, developing tactical plans that increase awareness, adoption, and utilization among urologists, primary care physicians, advanced practice providers, and other healthcare professionals involved in prostate cancer risk assessment. The Sr. Product Manager, IsoPSA will support execution of clinician IsoPSA marketing, including segmentation, positioning, messaging, omnichannel campaigns, sales enablement, KOL engagement, speaker programs, and commercialization initiatives. The role works cross-functionally with Sales, Medical Affairs, Regulatory, Market Access, Commercial Operations, and external partner laboratories to support execution of clinician demand generation programs that drive growth across all testing channels. Essential Duties & Responsibilities Commercial Strategy Support Support development and execution of annual clinician marketing plans. Help refine customer segmentation, positioning, and messaging based on market feedback. Analyze customer insights and market trends and recommend opportunities for growth. Assist in developing annual marketing plans and support budget tracking and reporting. Monitor market dynamics, competitive activity, customer insights, and emerging trends to inform strategic decisions. Serve as the commercial subject matter expert for clinician demand generation. Clinical Demand Generation Develop and execute clinician demand generation campaigns with Marketing Communications, Digital and Omnichannel Marketing colleagues for IsoPSA among urologists, primary care physicians, nurse practitioners, physician assistants, and other relevant healthcare providers. Collaborate with Marketing colleagues to develop and deploy integrated campaigns that support both IsoPSA offerings - from Cleveland Diagnostics as a laboratory service, and partner laboratory channels. Create scalable demand generation programs that can be leveraged across multiple partner laboratories. Collaborate with commercial leadership to align demand generation activities with revenue objectives and sales priorities. Identify and evaluate new clinical use cases, customer segments, and growth opportunities. Positioning & Messaging Collaborate on the development and refinement of customer value propositions and brand messaging for IsoPSA in collaboration with Marketing Communications. Ensure messaging remains clinically relevant, differentiated, and compliant with regulatory requirements. Partner with Medical Affairs to translate scientific evidence into compelling customer-facing communications. Collaborate with Marketing Communications and Digital Marketing to direct development of promotional materials, digital assets, educational resources, and field tools. Maintain consistency of messaging across all customer touchpoints and channels. Partner with Digital and Omnichannel Marketing teams to develop, execute, and evaluate integrated campaigns. Sales Enablement & Training Develop and maintain IsoPSA sales messaging, clinical messaging training programs, and field enablement resources. Partner with Sales leadership to ensure effective communication of value propositions and clinical evidence. Lead development of competitive selling tools, objection handling resources, and customer engagement materials. Medical Affairs Collaboration Partner closely with Medical Affairs to align scientific and commercial strategies. Support publication planning, evidence dissemination, adv