Overview

National Council on Aging Join Our Mission. Shape the Future.At NCOA, we are on a mission to create the conditions for all to age well in America-today and into the future. Every day, we work to improve the lives of millions of older adults through innovative programs, trusted advocacy, strategic partnerships, and evidence-based solutions that advance health, economic security, and equity.We are seeking a dynamic, visionary Senior Director, Brand, Marketing & Revenue to bring their expertise, creativity, and strategic leadership to help drive our mission while embodying NCOA's core values of Caring for All, Collaboration, Innovation, Integrity, and Respect. This is an exceptional opportunity for a transformational marketing leader to shape how NCOA is recognized, experienced, and supported by stakeholders across the country.The ideal candidate is an innovative and results-oriented executive who thrives at the intersection of strategy, storytelling, brand leadership, and revenue generation. They will champion a unified brand vision, cultivate meaningful engagement with key audiences, and leverage data-driven marketing strategies to expand NCOA's reach, deepen stakeholder relationships, and fuel sustainable organizational growth. If you are passionate about using the power of marketing and communications to create measurable social impact, we invite you to join us in transforming the future of aging in America. POSITION SUMMARYThe Senior Director, Brand, Marketing & Revenue serves as NCOA's senior-most marketing leader, responsible for developing and executing an integrated brand, marketing, and revenue growth strategy that advances the organization's mission and supports the expansion of diversified, non-federal revenue. This role provides strategic leadership over NCOA's brand identity, marketing initiatives, digital engagement, content strategy, and external affairs, ensuring that all communications and audience engagement efforts strengthen the organization's visibility, influence, and philanthropic impact.Reporting to the Chief Development Officer and working in close partnership with the Senior Director, Development, this position aligns marketing strategy with fundraising priorities to drive donor acquisition and retention, increase brand awareness, deepen stakeholder engagement, and support organizational growth.This executive leadership role requires a strategic, data-informed marketing professional who can translate organizational priorities into compelling brand experiences and integrated campaigns that inspire donors, corporate partners, policymakers, advocates, and the public to engage with and invest in NCOA's mission. The Senior Director is accountable for leveraging marketing as a strategic driver of revenue, organizational influence, and long-term sustainability.KEY RESPONSIBILITIES1. Brand Strategy & IdentityOwn and evolve NCOA's brand identity, voice, and visual standards across all channels and audience segments.Ensure brand consistency and integrity across all Advancement outputs - digital, editorial, PR, social, email, and direct marketing.Lead the development of a brand strategy that builds public trust, elevates NCOA's national profile, and drives donor acquisition and retention.Serve as NCOA's senior brand steward, advising the CDO, CEO, and Board on brand positioning and reputation management.2. Integrated Marketing & Revenue StrategyBuild and lead an integrated marketing strategy that aligns brand, content, digital, and external communications in service of NCOA's non-federal revenue targets.Work in close partnership with the Senior Director, Development to ensure marketing strategy is directly supporting fundraising campaigns, donor journeys, and corporate partnership development.Develop and oversee NCOA's marketing calendar, ensuring campaigns are sequenced, resourced, and measured effectively.Drive donor acquisition and retention through sophisticated, multi-channel marketing strategies that speak t