Overview

Social Media Manager At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.The Social Media Manager will lead the development of enterprise brand social media campaigns and help coordinate alignment across the UnitedHealthcare lines of business. The role will report to the Director of Digital Content Strategy on the Enterprise Brand Marketing team.Primary Responsibilities:Lead social media content calendar and development for Brand campaigns and key content moments to include:Lead social media content calendar and content development to support enterprise marketing campaigns, educate on using healthcare benefits and highlight key health care momentsEnsure creative is designed to support the ad objective and social media platform best practices, with a message and call-to-action that considers the audience and channel insights where it's deliveredPartner closely with Brand digital content manager and digital team on content needs that sync with social media campaignsInput social media content calendar, digital assets, and campaign tracking links in enterprise marketing collaboration softwareCreate paid social media schedules outlining ad objectives, ad duration, creative testing, audience targeting and investment. Review social ad campaigns in flight for learningsCreate reports measuring social media ad performance compared to benchmarks and provide insights to help inform future social media campaignsDevelop collaborative working relationships with other social media leads in the business and Social Care on content calendar, brand consistency, and best practices, as well as other internal business partners and external agenciesDemonstrate UnitedHealthcare cultural values in day-to-day executionYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:5+ years of experience in a social-first marketing or digital content role5+ years of Microsoft office suite experience including Word, Excel, Outlook, PowerPoint2+ years of demonstrated project management skills with the ability to develop and implement multichannel consumer marketing campaignsSolid understanding of social media platforms and their content formats including Facebook, Instagram, LinkedIn and YouTubeCommitment to staying current on emerging social and digital trends, audience behaviors, and platform capabilities; willingness to test and iterate approachesPreferred Qualifications:Experience in healthcare or another regulated industryExperience working within a matrix organization and a team playerFamiliarity with social media analytics toolsComfort navigating ambiguity with flexibility and confidenceDemonstrated effective problem-solving and critical-thinking skillsProven ability to manage multiple priorities from inception to completionExcellent written & verbal communications skills and comfort presenting ideas to stakeholdersPay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 to $130,000 annually based on full-time employment. We comply with all minimum wage laws as ap