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Social Media Director

Date Posted: May 17, 2026
Yearly: USD - USD
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Job Detail

  • location_on
    Location Boston, Massachusetts, United States of America
  • desktop_windows
    Job Type: Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Jun 17, 2026
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Job Description

Overview

FM is seeking a Social Media Director to lead its global social media strategy and execution across various platforms. The role focuses on elevating FM's B2B presence, enhancing thought leadership, and supporting business objectives through effective storytelling and audience engagement.

Key responsibilities

  • Own and evolve FM's global social media strategy aligned to business objectives.
  • Define content and channel strategy to advance FM's leadership narrative.
  • Lead global platform expansion and governance.
  • Establish an experimentation roadmap for new platforms and formats.
  • Build and run an executive social media program to amplify leadership voices.
  • Partner with marketing teams to craft narratives and establish authentic content.
  • Manage global social content operating model, including editorial planning and community engagement.
  • Improve social media contribution to B2B pipeline and lead generation.
  • Establish governance frameworks for social media operations.
  • Define KPIs and reporting to link social outcomes to business value.
  • Utilize AI tools for research, content ideation, and optimization.
  • Lead and develop a high-performing social media team.

Required skills

  • 10+ years of experience in social media strategy and execution
  • Expertise in B2B social media and thought leadership
  • Experience with both organic and paid social media
  • Fluency with modern AI tools for marketing and content
  • Strong analytical skills to interpret performance data
  • People and agency management experience
  • Ability to interact with and brief senior leadership
  • LinkedIn expertise (organic and paid)

What the company offers

  • Participation in FM's comprehensive Total Rewards program
  • Incentive plan and generous health and well-being programs
  • 401(k) and pension plan
  • Career development opportunities and tuition reimbursement
  • Flexible work and time off allowances

Skills Required

Company Overview

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Netherlands
14 Current Jobs Openings

FM is a leading mutual insurance company with nearly two centuries of dedicated service in property risk management. The company focuses on scientific research and engineering expertise to help policyholder-owners prevent property losses and enhance... Read More

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