Overview

Title: Social Media CoordinatorReports To: Brand ManagerLocated: NYC HQ (Flatiron) - Office-basedStatus: Exempt - Full Time ABOUT THE ROLE The Social Media Coordinator is responsible for developing and sharing on-brand content across social platforms to drive visibility for Rafar Group's portfolio of intimates brands, including iconic American lingerie brand Hanky Panky. This role is a true jack-of-all-trades social expert-someone who can conceptualize ideas, plan the content calendar, shoot and edit content, deploy across channels, and support light community management. Reporting to the Brand Manager, the Social Media Coordinator plays a key role in building brand awareness, engagement, and connection with our audience. The ideal candidate is deeply plugged into social media trends, understands the mechanics of platform performance, and has a strong creative instinct. They are excited to experiment, move quickly, and help shape how Hanky Panky, as well as Rafar's growing roster of lingerie brands, show up in the social conversation.KEY RESPONSIBILITIES Concepting & Asset Development Concept, create, and edit original social content that reflects the brand voice and visual identityShoot and edit short-form video and static content optimized for platforms such as Instagram, TikTok, and others as the channel mix evolvesLeverage existing brand photography, campaign assets, and influencer/UGC content to create engaging and varied social postsCollaborate with the Brand Manager and Art Director to ensure content aligns with broader brand storytelling and creative directionBring fresh ideas and formats to the table, informed by social trends and cultural momentsOrganization & Content Calendar PlanningSupport the planning and execution of the social media content calendar, ensuring consistent and timely postingOrganize content assets, captions, and schedules to keep workflows efficient and clearCoordinate with the Brand Manager to align social content with marketing initiatives, launches, and key momentsMaintain flexibility within the calendar to respond to trends, timely moments, and performance insights Deployment & Channel Management Publish and manage content across Hanky Panky social channels, ensuring accuracy, quality, and brand alignmentMonitor engagement and conduct light community management, including responding to comments and messages as appropriateTrack basic performance metrics and provide insights to help optimize content and improve engagementStay up to date on platform features, algorithm changes, and best practices to maximize reach and effectivenessInfluencer MarketingOwn day-to-day influencer outreach, relationship management, gifting, and campaign execution across all platforms. Source, vet, negotiate, and onboard creators aligned with brand goals, target audiences, and budget. Coordinate content deliverables, approvals, posting schedules, contracts, and product shipments to ensure seamless campaign execution. Track campaign performance, affiliate/code redemptions, engagement, and ROI, delivering insights and recommendations to optimize future partnerships. Job RequirementsMinimum of 2+ years of hands-on experience managing social media for a brand, agency, or creator-focused organizationDemonstrated mastery of major social platforms, including Instagram, TikTok, and emerging channels, with strong understanding of platform performance and best practicesProven ability to conceptualize, shoot, edit, and publish high-quality short-form video and static contentProficiency in content creation and editing tools (e.g., Adobe Creative Suite, CapCut, Final Cut, Premiere Pro, or similar)Experience supporting and managing content calendars and workflows using project management toolsStrong organizational skills, with the ability to manage multiple projects, assets, and deadlines simultaneouslyWorking knowledge of basic social analytics and reporting, with the ability to interpret engagement and performance metricsExperienc