Overview

Job LocationBOSTON GO & TECH CENTERJob DescriptionThis is an opportunity to redefine how iconic brands appear in Social. We are seeking a hybrid creator, strategist, and performance thinker who understands that content success is driven as much by platform mechanics as it is by creative quality. This role sits at the intersection of creative storytelling and algorithm mechanics, and is part of a fast-paced, in-house creative studio environment.You will be responsible for developing and executing content that is engineered for distribution; optimized in real time; rooted in audience behavior; connected to business outcomes.What You'll Do 1. Algorithm-Aware Creative & DistributionOperate as a true social algorithm hacker, translating platform mechanics (TikTok, Instagram, YouTube, retail media video) into creative advantageDesign and produce content engineered for distribution signalsBuild repeatable content frameworks (hooks, formats, storytelling structures) that increase the probability of algorithmic amplificationDevelop multiple creative variations to test what the algorithm rewards vs. what it suppressesContinuously refine creative based on live performance data, not static briefs 2. Content Creation & ProductionConcept, create, and publish platform-native content across TikTok, Instagram, YouTube Shorts, and emerging formatsTranslate product benefits and brand messaging into simple, compelling, scroll-native storytellingOwn execution from idea production publishing iteration 3. Performance Optimization & TestingMonitor performance across all content using platform analytics and third-party toolsIdentify key performance drivers and optimize for reach/impressions; engagement rate; conversion signals.Run structured testing across hooks; formats; messaging.Partner with media teams to align creative with audience targeting; creative fatigure mitigation.Rapidly iterate on winning content through cutdowns; edits; hooks; formats. 4. Trend Mining & Cultural RelevanceContinuously monitor platform trends; formats; emerging creators; cultural moments.Identify opportunities to insert brands into conversations before they peakAdapt trends in a way that feels authentic to platform; relevant to brand.Balance speed vs. brand safety, ensuring relevance without risk 5. Platform Intelligence & StrategyStay ahead of changes in platform algorithms; content formats; feature release.Translate platform shifts into clear creative direction for the teamEnsure content is optimized for both organic and paid distributionJob QualificationsBachelor's degree in Marketing, Communications, or related fieldStrong understanding of social media algorithms; audience behavior; platform-native content formats.Demonstrated ability to:Analyze performance dataTranslate insights into creative improvementsExcellent storytelling and communication skills Experience managing a teamAbility to operate in a fast-paced, test-and-learn environment PreferredExperience working with or at major platforms (TikTok, YouTube, Meta) or in-house creative agencyExperience with video editing and content production toolsFamiliarity with SEO and discoverability mechanicsExperience integrating organic and paid social strategiesCompensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran st