Overview You will own the performance of multiple Data-Driven Marketing products from concept to sunset. You'll define the roadmap, collaborate with cross-functional teams, and steer market opportunity, product definition, and go-to-market strategy. The role combines market understanding, product strategy, and delivery leadership to drive growth and commercial success. You will shape product direction in a fast-paced, matrixed environment and partner with Marketing, D&A, Technology, Sales, and Legal. This is a chance to impact how data and analytics power marketing solutions at Equifax. Compensation / Benefitscomprehensive compensation and healthcare packages401k matchingpaid time offonline learning platform with guided career tracksorganizational growth potential ResponsibilitiesOwn market opportunity assessment for product lines within Data-Driven Marketing; define product vision and align with strategy; perform segmentation, sizing, and competitive analysis; lead market validation activitiesLead product definition and prioritization of partnerships; advise on buy/build/partner approach; define required elements for market needs and commercial viability; drive development of commercial model and packaging discussionsCreate business cases and roadmaps; coordinate with cross-functional teams on positioning, pricing, and promotions across channelsLead product development descriptions and requirements; manage trade-offs and alignment; drive market feedback to inform product direction; prepare for and support product release including sales training; monitor post-launch and iterateDrive growth and portfolio management; monitor adoption, revenue, and margins; collect and analyze customer feedback; inform lifecycle decisions including enhancements and sunsetting Key requirements7-10 years of product management experience in a product-led organization; experience in Technology, Financial Services or Data & AnalyticsExperience in a Product Management environment; ability to lead in a matrixed organizationExposure to cloud-based products and understanding of cloud architecture and deployment modelsExperience writing detailed product requirements and understanding of product design, commercial model and packagingProven ability to lead in a matrixed environment and cross-functional collaborationTeam lead experience or demonstrated leadership capabilitiesExperience with Product tools: Aha, JIRA, FigmaKnowledge of design thinking for innovation is a plusDeep understanding of customer needs from market and competitive analysisAbility to set vision aligned with strategy and engage key decision-makers across functionsTrack record of delivering products on time to meet market demandscollaborationstakeholder managementdata-driven decision makingAhaJIRAFigma
Not specified in the original listing.
Not specified in the original listing.
