Overview In this role, you own regional paid media strategy and execution to drive pipeline and brand impact across the Americas. You will collaborate with regional marketing and sales to align campaigns with launches and market priorities, while optimizing for measurable results. You'll build and optimize full-funnel programs, lead audience targeting, and run tests to improve performance. This position offers a chance to influence global paid media standards and work in a collaborative, innovation-driven culture. Compensation / Benefitshealth benefitsretirement plan (401k)paid time offpaid parental leaveother benefits included in total rewards package ResponsibilitiesDevelop, manage, and execute the regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and newer platforms such as OpenAI adsMonitor campaign performance daily, adjusting bids, budgets, targeting, and creative to meet KPIsBuild full-funnel campaigns, from awareness to lead generation and conversion, tailored to regional audiences and go-to-market prioritiesLead audience strategy including segmentation, targeting, and retargeting across platformsDesign and run A/B tests on creative, copy, bidding strategies, and landing pages to continuously improve performancePartner with regional marketing, sales, and product teams to align campaigns with launches, seasonal initiatives, and market-specific needsHelp establish reporting frameworks and deliver regular performance insights and recommendations to senior stakeholdersStay up to date on competitive activity, platform changes, new features, and paid media trends, and share relevant findings with the teamShare best practices and help build a consistent paid media framework across the global team Key requirements5+ years of hands-on experience leading and managing paid search and social campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads3+ years of experience managing significant media budgets and delivering against pipeline and revenue KPIs3+ years of experience using Google Analytics 4 (GA4), Looker Studio, or similar analytics platforms to analyze digital performance, build reports and dashboards, and translate data into actionable insightsexcellent communication skills and ability to translate data into narratives for leadershipcollaboration with cross-functional teams and ability to work across time zonesability to work independently, set priorities, and drive projects forwardGoogle AdsMicrosoft AdvertisingLinkedIn Ads
Not specified in the original listing.
Not specified in the original listing.
