Overview

Application Deadline: 09/27/2026 Address: 100 King Street West Job Family Group:Data Analytics & Reporting Role Summary The Senior Manager, Wealth Growth & Analytics is accountable for revenue generation through analytics led client acquisition, lifecycle management, lead optimization, and campaign enablement across BMO Wealth Management. Working in close partnership with business leaders, this role translates data, market insights, and stakeholder input into clear strategies and actionable growth opportunities, leading end to end insight generation and translating performance insights into improved targeting, strategies, and program design. It also plays a key role in developing AI enabled insights and advancing data driven capabilities. The role develops robust tracking of campaign, journey, and channel performance, enabling closed loop learning and continuous improvement in outcomes, and is central to advancing Ambition 2030 priorities. Key Accountabilities Strategy, Insights & GrowthTranslate data, client behaviour, and market insights into prioritized growth strategies and opportunities.Define targeting approaches and client strategies across acquisition, deepening, retention, and key lifecycle events.Convert insights into scalable programs, use cases, and business recommendations.Act as a trusted advisor to senior leaders on growth priorities and investment decisions.Advance autonomous data analytics and agentic insight generation capabilities Analytics, Measurement & PerformanceDevelop and maintain robust tracking frameworks across campaigns, journeys, leads, and channels.Define clear KPIs and measurement approaches linked to revenue and client outcomes.Conduct deep dive performance analysis to identify drivers, gaps, and optimization opportunities.Lead post campaign and program reviews, ensuring insights are applied to improve future outcomes.Drive closed loop learning to continuously refine targeting, programs, and strategies.Identify and lead initiatives to develop AI enabled insights that improve understanding of client behaviour and support better decision making. Lead Strategy & Program Design and ExecutionOwn and evolve the Wealth wide lead and targeting strategy aligned to priority segments and One Client objectives.Partner with business and execution teams to design effective lead programs and client journeys.Enable test and learn approaches (e.g., segmentation, experimentation) to improve program effectiveness.Ensure all programs are built with clear measurement and feedback loops.Build and advance automation and agentic capabilities to improve execution speed and scalability Campaign & Journey OptimizationProvide insights to improve campaign and client journey effectiveness across channels.Identify opportunities to enhance relevance, timing, segmentation, and channel mix.Partner with execution teams to ensure performance insights inform ongoing optimization. Analytics & Data LeadershipLead development of analytics, reporting, and visualization capabilities to support decision making.Integrate data across sources to enable a holistic view of client and business performance.Ensure data quality, governance, and validation standards are maintained.Enable self serve insights and tools for business stakeholders. Stakeholder & Cross LOB PartnershipAct as a thought partner to business stakeholders on growth and lifecycle strategy.Collaborate closely with cross-functional teams to deliver seamless end to end client experiences.Present insights, recommendations, campaign performance, and lifecycle outcomes to senior leadership and executive forums.Ensure stakeholders have clear visibility into campaign plans, performance outcomes, client experience, and growth opportunities. People & Capability LeadershipLead and develop a team focused on strategy, insights, and analytics excellence.Build capabilities in translating analytics into business impact.Drive standardization of tools, frameworks, and best practices.Ensure str