Overview

Application Deadline: 09/27/2026 Address: 100 King Street West Job Family Group:Data Analytics & Reporting Role Summary The Senior Manager, Campaign Design, Execution & AI Enablement is accountable for leading the design, delivery, optimization, and scaling of client campaigns across BMO Wealth Management Canada. This role oversees end-to-end campaign execution across Wealth businesses, ensuring campaigns are delivered efficiently, consistently, and at scale while driving measurable business outcomes. The role is responsible for advancing automation, AI enablement, and modern campaign capabilities to improve speed-to-market, operational efficiency, personalization, and performance. Working closely with business partners, analytics teams, technology teams, and marketing stakeholders, the Senior Manager translates growth priorities into scalable campaign programs and continuously improves execution through data-driven insights and experimentation. The role provides leadership across campaign operations, campaign technology, AI enablement, performance optimization, and team development, supporting Wealth growth objectives and Ambition 2030 priorities Key Accountabilities Campaign Design & Execution LeadershipLead delivery of the Wealth campaign portfolio across Wealth Management, Private Banking, Insurance, InvestorLine, and other partner businesses.Oversee end-to-end campaign execution from intake and planning through deployment, monitoring, and post-campaign evaluation.Establish and continuously improve campaign operating models, processes, governance, and controls to support consistent and scalable execution.Ensure campaigns are delivered on time, within agreed service levels, and aligned to business objectives.Partner with business leaders to prioritize campaign demand and optimize capacity across the team.Drive operational excellence and execution discipline across all campaign activities. Campaign Automation & AI EnablementLead the development and execution of the Wealth campaign automation and AI roadmap.Identify and implement opportunities to simplify, automate, and streamline campaign workflows, reducing manual effort and improving speed-to-market.Leverage AI-enabled solutions to enhance campaign planning, targeting, content generation, execution, measurement, and optimization processes.Partner with Analytics, Technology, and AI teams to pilot, scale, and operationalize emerging AI capabilities.Evaluate new tools, technologies, and automation opportunities that improve campaign effectiveness and operational scalability.Promote responsible AI adoption while ensuring adherence to governance, compliance, and risk requirements. Campaign Performance & Continuous ImprovementEstablish performance measurement frameworks to evaluate campaign effectiveness, business impact, and operational efficiency.Monitor campaign outcomes and identify opportunities to improve conversion, engagement, client experience, and business results.Lead test-and-learn programs, experimentation, and optimization efforts to continuously improve performance.Translate campaign insights into actionable recommendations for business partners and senior leaders.Develop scalable reporting and performance management processes to support ongoing decision-making.Create a culture of continuous improvement focused on learning, innovation, and measurable outcomes. Journey, Channel & Client Experience EnablementLead the development and execution of client journeys across advisor-led, digital, and direct-to-client channels.Ensure campaigns are designed and executed with a strong focus on client experience, relevance, and personalization.Support expansion into new channels, capabilities, and engagement models that improve reach and effectiveness.Partner with business teams to identify opportunities to enhance advisor and client experiences throughout campaign journeys.Maintain consistent execution standards across the Wealth campaign ecosystem. Stakeholder Management & C