Overview As Senior Demand Generation Manager, you drive multi-channel campaigns to fuel the Observability business at SolarWinds. You translate GTM priorities into demand strategies and own mid-to-bottom funnel programs that generate qualified pipeline and revenue. You work cross-functionally to shape messages for IT buyers and optimize performance through data-driven testing and iteration. This role offers impact through scalable, AI-enhanced targeting and close collaboration with Product Marketing, SDRs, and CRO-related teams. ResponsibilitiesTranslate GTM strategy into demand generation plans that create new business pipeline for ObservabilityOwn mid-to-bottom funnel campaign strategies from consideration to conversionSupport sales-ready leads via structured retargeting across trials, demos, quotes, and moreDevelop and manage AI agents, skills, and autonomous workflows for scalable multi-channel targeting and personalizationCollaborate with SDRs to align follow-up and improve lead-to-opportunity conversionCreate a testing roadmap in partnership with the CRO team, setting benchmarks and targetsApply knowledge of CIO/IT buyer journeys to tailor messaging and campaignsPartner with Product Marketing to ensure messaging resonates with IT decision makers and market dynamicsOwn campaign measurement and optimization, using data to iterate, scale, and improve performanceIdentify issues early from performance data and recommend optimizations Key requirements7+ years of B2B marketing, focused on demand generation and integrated campaigns in SaaS or enterprise techProven ability to drive measurable pipeline and revenue for new businessExperience running campaigns across paid ads, email, web, social, chatbot, and eventsUnderstanding of AI skills vs AI agents and automation to enhance demand gen programsAdvanced proficiency with Marketo and SalesforceExperience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, ClayData-driven with ability to link programs to pipeline outcomesCollaborative with product, sales, partners, and regional teamsAbility to measure and optimize campaign performance, launch fast, and iterateStrong ownership, accountability, and organizational skillscollaborationownership and accountabilitydata-driven decision makingMarketoSalesforce6sense
Not specified in the original listing.
Not specified in the original listing.
