Overview In this role, you drive the creative concept-to-delivery of branded video campaigns across Hearst's iconic brands, translating client goals into platform-native ideas. You'll develop original formats and scalable content for YouTube, Instagram, TikTok, and emerging platforms, guiding pre-, production, and post-production to ensure editorial storytelling meets measurable outcomes. You will leverage YouTube expertise and audience data to optimize performance and collaborate with cross-functional teams to shape HearstMade's next generation of branded content. This is a chance to influence storytelling at scale within a fast-paced, creative studio. Compensation / BenefitsWork with the BestGrow Your SkillsWork-Life HarmonyFoster Connection & BelongingWellness FirstPlan for Your Financial Future ResponsibilitiesLead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brandsTranslate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategiesDevelop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platformsDrive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidanceBalance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomesLeverage YouTube expertise-including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior-to maximize content performanceUse audience insights and performance data to refine creative recommendations and continuously improve future content strategiesPartner closely with producers, strategists, editors, designers, analytics teams, sales partners, and clients while serving as a senior creative voice across projects Key requirements8+ years of experience creating, producing, or leading branded, editorial, social, or digital video contentProven track record of video content that drives audience growth, engagement, and measurable business resultsDeep expertise in YouTube strategy, content optimization, audience development, and platform best practicesStrong portfolio showcasing storytelling and high-quality branded or editorial video workExperience leading creative projects across concept development, production, and post-productionStrong editorial judgment with expertise in story structure, pacing, visual storytelling, and post-production workflowsAbility to direct creative partners and influence cross-functional teams without formal people management responsibilitiesProficiency with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator); familiarity with AI-powered workflows is a plusCollaborative, commercially minded, and energized by fast-paced, highly creative environmentsThis role is based in New York City with a hybrid schedule (four days in office)collaborativecommercially mindedcreativeAdobe Creative CloudPremiere ProAfter Effects
Not specified in the original listing.
Not specified in the original listing.
