Overview

The heart of Boston Ballet is the human experience. Through our living and breathing art, we forge human connections-between artist and attendee, teacher and trainee, friend and newcomer, one's outer and inner self. We believe that the community of employees that makes dance possible is better together when talented individuals with varied life experiences, identities, races, cultures and ideas are welcomed, encouraged, and heard.The School Marketing Specialist is a full-time, non-exempt position, working in a hybrid environment responsible for supporting the creation and execution of Boston Ballet School's (BBS) marketing campaigns to meet enrollment and revenue goals. Campaigns include retention and acquisition activities across all media channels to promote the School's core programs and special initiatives. BBS serves over 5,000 students from toddler to adult in several Boston area locations and generates $10MM annually.The School Marketing Specialist helps with the day-to-day development and execution of campaign deliverables with a focus on writing and deploying email communications, drafting and trafficking print and out of home advertising, updating website content, and utilizing project management tools to ensure projects remain on schedule. The role will create and share compelling, platform-relevant content designed to promote BBS mission and programming, enhance the customer experience and drive positive brand perception. The ideal candidate will be highly organized with a passion for creative storytelling and an ability to craft messaging to a range of audiences across varied channels.Please be sure to include a cover letter with your resume when you submit an application to be considered for the position.RESPONSIBILITIESCampaign Development and Execution Stewards the creation of campaign components through all stages including inputting project management assignments in Teamwork, providing/collecting edits, and obtaining final approvalsMaintains complex and high volume communication and campaign calendars to ensure content is deployed to a wide range of audiences as needed and on scheduleDrafts print and Out of Home (OOH) collateral in tandem with BBS and BB Marketing teamsContributes to central copy documents with creative storytelling for varied audiencesProvides relevant data, analysis and recommendations to campaign wrap-up reports to inform data-driven recommendations to optimize future campaign strategies and tacticsThrough consultation with BB Marketing team, ensures consistent and systemic use of recommended tools and best practicesAttends key BB Marketing and all BBS team meetingsEmail CommunicationsDrafts and deploys retention and acquisition e-communications working in consultation with BB Marketing Communications Specialist, BBS operations teams and aligned with BB best practicesEnsures all emails that deploy on behalf of BBS meet customer experience expectations, brand standards, and follow approval processesRecommends opportunities for improvementProduces email campaign performance report and share insightsPulls segmented customer lists for targeted communications from iClassPro and MindBody data bases BBS Website UpdatesEdits all BBS website content working in consultation with BB Website Marketing Senior Coordinator and aligned with BB best practices to ensure content is accurate and driving towards engagement, enrollment, and revenue goalsFollows industry trends and data to optimize for a high quality user experienceRecommends opportunities for improvementSchool SupportAttends key BB Marketing and all BBS team meetingsTravels to BBS locations in Boston, Brighton, Brookline, and Newton as needed to support marketing initiativesSupports and attends key BBS initiatives such as Open Houses, student performances; other job-related assignments as required.The ideal candidate is a self-starter who is able to work both independently and as part of a team and must possess excellent project management, wri