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Sales Representative - Liquor - La Crosse Area

Date Posted: Oct 02, 2026
Yearly: USD - USD

Job Detail

  • location_on
    Location Onalaska, Wisconsin, United States of America
  • desktop_windows
    Job Type: Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Jan 17, 2027

Job Description

Overview

Description: Join the Frank Beverage Group Family!At Frank Beverage Group, we're more than a beer, wine and spirits distributor, we're a family. As a family-owned and operated company, we take pride in the relationships we build with our customers, suppliers, and each other. We believe great careers are built by great people. Whether you're growing customer relationships, bringing new brands to market, or helping a customer find the perfect product, you'll have the opportunity to make an impact, keep learning, and grow your career along the way.What We OfferFull-time employees enjoy a comprehensive benefits package, including:A great work environment with a strong team and social culturePaid time offHealth and dental insurance401(k) savings planCompany-paid life, short-term disability, and long-term disability insuranceFlexible spending benefitsAnd more!About the RoleFrank Beverage Group is looking for a Sales Representative to join our team! As a Sales Representative, you'll be the face of Frank Beverage Group in your assigned territory, building strong customer relationships, growing our brands, and creating opportunities to drive sales. You'll work directly with customers across on-premise and off-premise accounts, helping them make the most of their product selection, promotions, displays, and inventory. This is a relationship-driven, goal-oriented role where no two days look exactly the same. You'll spend your time in the market connecting with customers, introducing exciting new products, identifying opportunities, and partnering with your team to deliver exceptional service. What You'll Do Build and maintain strong relationships with on-premise and off-premise customers through regular sales calls, events, and proactive communication.Grow product distribution and achieve sales, distribution, and route goals through effective account management and sales strategies.Introduce customers to new brands, products, packaging, seasonal offerings, and promotional programs.Educate customers and their teams on products, brands, styles, industry trends, and promotional opportunities.Manage the day-to-day sales process, including orders, pricing, promotions, inventory, surveys, and reporting.Merchandise and stock products at retail accounts while maintaining clean, organized, and properly rotated displays, shelves, coolers, and back stock.Create and maintain displays, point-of-sale materials, product resets, and promotional programs in partnership with customers and suppliers.Support on-premise accounts with product presentation, inventory management point-of-sale materials, and basic draft system troubleshooting.Monitor customer accounts, product availability, inventory levels, pricing, competitive activity, and market trends.Identify new opportunities and communicate market insights that can help grow the business.Partner with merchandisers, delivery drivers, suppliers, category management, and other internal teams to deliver an outstanding customer experience.Participate in sales meetings, training, supplier events, and customer activities, including occasional evenings, weekends, and holidays.Help train and mentor new Sales Relief Representatives and other team members.Plan and prioritize your day around route objectives, track progress toward goals, and communicate results and upcoming priorities with management.Provide exceptional customer service and represent the Frank Beverage Group family of companies with professionalism and enthusiasm. Requirements: Knowledge, Skills & Abilities Strong verbal and written communication skills with the ability to build relationships and communicate effectively with customers and internal teams.Goal-oriented, confident, persuasive, and motivated to achieve sales and distribution objectives.Strong customer service skills with the ability to professionally manage a variety of customer personalities and challenging situations.Strong organizational and time management skills with the ability to

Key responsibilities

Not specified in the original listing.

Required skills

  • Sales & Marketing

What the company offers

Not specified in the original listing.

Skills Required

Company Overview

Onalaska, Wisconsin, United States of America

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