Overview

B. Braun Medical, Inc.Company: B. BRAUN MEDICAL (US) INCJob Posting Location: Allentown, Pennsylvania, United States, Bethlehem, Pennsylvania, United StatesFunctional Area: MarketingWorking Model: HybridDays of Work: Friday, Thursday, Wednesday, Tuesday, MondayShift: 5X8Relocation Available: NoRequisition ID: 11398B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap and CAPS .Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit Position Summary: The OEM Sales Analyst is responsible for owning the lead intake process and supporting disciplined management of Leads and Opportunities in Salesforce (ALEXIS) to ensure timely progression through the sales funnel. This role serves as the "front door" for new business inquiries by triaging, qualifying, routing, and converting leads as appropriate, while maintaining strong pipeline hygiene, visibility, and reporting to support Sales and leadership decision-making. Responsibilities: Essential DutiesOwn and manage the lead intake process (Salesforce queues, campaigns, referrals, event leads) to ensure all business-relevant inquiries are captured, processed, and tracked in Salesforce (ALEXIS).Perform first-pass lead triage and business qualification (validate customer/need/fit, confirm completeness of intake data, and determine whether to advance, route, or close the lead with an appropriate reason).Route leads to the appropriate Account Manager/owner/queue and document context to enable efficient follow-up and reduce cycle time.Monitor lead aging and enforce lead response by prompting owners and escalating overdue/unworked leads to prevent backlog and improve time-to-first-touch.Support active Opportunity progression by maintaining pipeline hygiene (accurate stages, next steps, dates, close-date logic, and required data fields) and highlighting stalled Opportunities for action.Develop and maintain dashboards and recurring reports to track lead volume, conversion, pipeline health, stage velocity, aging, and follow-up performance.Provide insights to support prioritization and resource allocation (e.g., opportunity size/fit, segment trends, intake sources, bottlenecks, and conversion performance).Partner with Sales Operations to refine lead-to-opportunity workflows, definitions, work instructions, and data standards to improve process consistency and visibility.Collaborate with Product Marketing and Global stakeholders to align lead sources/campaign performance with pipeline outcomes and improve feedback loops.Assist in onboarding and coaching on basic Lead/Opportunity management discipline and reporting expectations within Salesforce (ALEXIS).The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.General:It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons. Expertise: Knowledge & Skills Requires full working knowledge of relevant business practices and procedures in professional field. Uses standard theories, principles and concepts and integrates them to propose a course of action. Works under general supervision. Relies on exp