Overview

Regional Sales Executive Job Title: Regional Sales Executive Reports To: Regional Sales Director Location: This role is open to applicants who reside in Boise, ID ABOUT THE ROLE: We're looking for a Regional Sales Executive to drive new business growth within an assigned geography. This is a dedicated, in-market role built for someone who thrives on building real relationships with the people who make purchasing decisions in Healthcare, Senior Living, Food & Beverage, and Hospitality. You'll spend the majority of your time in the field, developing deep fluency in what Royal Cup and Farmer Brothers can do for each industry, and turning that knowledge into new accounts. WHAT YOU'LL DO: Spend the majority of your time in market, building relationships through in-person prospect engagementEngage key decision-makers, including procurement leaders, F&B Directors, GMs, and operations leaders who influence buying decisionsDevelop deep fluency in the Royal Cup and Farmer Brothers value proposition for each target industry: Healthcare, Senior Living, Food & Beverage, and HospitalityShare concrete examples and proof points of how Royal Cup and Farmer Brothers deliver value for customers in each target segmentUse sales materials and sector enablement content to anchor every meeting in relevant, prepared content that moves toward a commercial outcomePursue and close competitive takeaway opportunities with a disciplined, well-prepared approach, developing compelling proposals in partnership with internal teamsMaintain an accurate, current pipeline in our CRM systemProspect new business within your assigned geography and hand off newly closed accounts to the Regional Account Manager with thorough documentation WHAT SUCCESS LOOKS LIKE: Consistently meeting or exceeding quarterly and annual new business and profitability targetsBuilding and maintaining a strong, qualified pipeline with consistent forward motionClosing new accounts across your priority industries every quarterAchieving target profitability on new business, not just top-line growthContinuously improving your sales cycle through stronger proposals and earlier qualification WHAT YOU'LL NEED: Bachelor's degree in business administration or a related field, or equivalent combined education and sales experience2-4 years of experience in sales or a related role, with a track record of business growth through effective selling and account managementProficiency in MS Office and basic IT skillsExcellent written and verbal communication skillsAbility to think strategically while executing day to dayWillingness and ability to travel across multiple markets, including overnight travel for meetings, trade shows, and trainingA valid driver's license and personal auto insurance as required by state law NICE TO HAVE: Prior sales experience in Healthcare, Senior Living, or Hospitality foodserviceExperience with C4C or a similar CRM platform GOOD TO KNOW: Because this role involves regular vehicular travel, it's considered safety-sensitive. Candidates must pass a pre-employment drug screen, background check, and motor vehicle records check. This role also requires the ability to walk and stand for extended periods while visiting customer locations, to safely operate a motor vehicle and travel by air, and to lift up to 15 pounds with or without assistance. WHO WE ARE: Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care. We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 125 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, ho