Paid Media Lead (Programmatic) The Paid Media Lead (Programmatic) owns our client's programmatic video and display investment across Amazon DSP and Google/YouTube planning, running, and optimizing the streaming TV, online video, and display programs that build awareness, generate demand, and re-engage buyers up and down the funnel. This is a hands-on technical leadership role at the center of how the brand shows up in premium video. You will own programmatic strategy and execution end to end: audience and inventory strategy, bidding and pacing, creative rotation, and the measurement that proves it worked brand lift, AMC, and view-through, not just platform engagement. Your job is to keep programs on-pace and on-strategy, direct agency partners as an extension of the team, and turn upper-funnel signal into decisions the rest of Paid Media can act on.The role owns:Amazon DSP strategy and executionStreaming TV (CTV), OLV, and Display programsGoogle/YouTube video advertisingAgency management and accountabilityAudience development and optimization strategyMeasurement, reporting, and testing frameworksSOP creation and process standardizationCross-functional collaboration with Creative, Brand, and Analytics teamsWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to .
Not specified in the original listing.
Not specified in the original listing.
