Overview

New Business Development AdvisorUS-GA-AtlantaJob ID: 34948Type: Full-Time# of Openings: 1Category: Sales/Business DevelopmentAdditional Locations CUSAbout the Role The New Business Development Advisor (Advisor, New Business Develmt) drives direct and indirect sales, channel partnership development, and go-to-market execution for Canonas it incubates and commercializes new solutions. This role owns end-to-end sales cycles with target accounts, recruits and enables channel and reseller partners to extend market reach, and gathers customer and market insight to inform product development. This position is full time and is considered virtual. The office will be open 5 days a week; however you will not be required to report to the office unless there is a specific business need. Note that work schedules and office reporting requirements may change from time to time based on business needs.Your Impact Identify & Prospect Target Accounts to validate market fit and generate early demandOwn the direct selling process from initial discovery and solution positioning through negotiation and contract executionRecruit & Enable Channel Partners and identify, onboard, and train referral partners, resellers, or systems integratorsDevelop partner models including referral fees, revenue sharing, and co-marketing programs to align partner incentivesGather Customer and market insights to productConduct customer discovery conversations and on-site visits; abstract customer needs into actionable input for product development and roadmap planningRepresent Canon at inventory events, conferences, and partner events to build pipeline and market visibilityMonitor competitive activity, emerging channels, and event opportunities relevant to the solutions portfolioSource and manage external SME consultants and manage their contributions to accelerate solution readiness for go-to-marketSupport the transition of solutions from incubation through go-to-market and eventual handover to established Canon business units, ensuring continuity of customer, partner, and market relationshipsPartner with cross functionally with product, engineering, and program teams to translate customer, market, and partner insight into actionable roadmap and go-to-market inputAbout You: The Skills & Expertise You Bring Bachelor's degree in Business, Marketing, Communications or a relevant field or equivalent experience required, plus 7 years of related experienceApproximately 50% or more travel required to customer sites, partner locations, and industry trade shows/conferencesStrong grounding in consultative/solution sales, channel partner ecosystem development, and pipeline management required; familiarity with CRM and sales pipeline management tools and practices expectedOccasional evening or weekend work required to support trade shows, partner events, and customer engagements; not subject to a fixed on-call scheduleIndividual must possess a clean valid state driver's license in order to obtain the positionThis position requires driving, therefore a valid driver's license and acceptable driving record are necessary. Additionally, because this position requires driving for company business as an essential function of the job, must remain in compliance with company safety guidelines and policies We are providing the anticipated salary range for this role: $96,880 - $145,090 annually.Company Overview About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at and connect with us on LinkedIn at . Who We Are Where Talent Fosters Innovation. D