Overview

Job LocationBOSTON GO & TECH CENTERJob DescriptionThe Retail Search Trader is responsible for planning, executing, optimizing, and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers.The ideal candidate combines strong analytical skills with hands-on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high-performing search strategies.Search Strategy & Activation Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements Develop and execute eRetail search strategies aligned to brand, category, and customer objectives Own keyword and product targeting strategy & execution across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel) Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plansCampaign Management & Optimization Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales Test and scale new search capabilities, formats, and beta opportunities offered by retail media partnersPerformance Measurement & Insights Monitor and analyze performance using platform reporting, dashboards, and internal tools Identify trends, risks, and opportunities across keywords, products, and retailers Deliver clear performance readouts and actionable insights to internal stakeholdersCross-Functional Collaboration Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies Collaborate with creative teams to ensure assets are optimized for search performance Work with agency partners (where applicable) to ensure best-in-class execution and governanceFinancial & Business Management Manage search budgets with discipline, ensuring efficient investment and accurate forecasting Support annual planning, quarterly phasing, and in-year reallocation decisions Contribute to test-and-learn agendas to drive continuous improvement and innovationJob Qualifications Required Qualifications Bachelor's degree in Marketing, Business, Analytics, or a related field Experience in eCommerce, retail media, or paid search (Amazon experience strongly preferred) Hands-on experience managing search campaigns within major eRetail platforms Strong analytical skills with the ability to interpret performance data and translate insights into action Proficiency in Pacvue and other bid management and reporting tools Preferred Qualifications Experience working with CPG, consumer goods, or omnichannel retail environments Familiarity with broader retail media ecosystems (DSP, onsite display, offsite media) Experience managing agencies or external partners Understanding of shopper marketing and digital shelf optimization Key Success Metrics Return on ad spend (ROAS) and cost efficiency Conversion rate and sales growth of priority SKUs Share of search / category visibility Budget accuracy and pacing Quality and impact of insights delivered to stakeholders Core Competencies Data-driven decision making Commercial and growth mindset Strong communication and storytelling with data Attention to detail with the ability to manage multiple priorities Curiosity and willingness to test, learn, and adapt Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more abo