Overview

Role Overview A rapidly growing regional financial institution is entering its next phase of expansion, with ambitious growth goals and a strong focus on strengthening its marketing leadership team. This strategic marketing leadership role is a high-visibility individual contributor position responsible for defining and driving go-to-market strategy for the organization's commercial banking business. The position partners closely with executive business and sales leaders to ensure marketing initiatives directly support revenue growth. This is not a channel execution role. It is a strategic leadership opportunity with significant ownership, influence, and measurable business impact. What You'll Do Own the commercial banking marketing strategy from planning through performance measurement Align marketing priorities with sales objectives and revenue targets Serve as a trusted strategic advisor to commercial banking and sales leadership Develop go-to-market strategies across business banking products and services Establish direction, priorities, and success metrics for execution teams Analyze performance data and optimize strategy based on business outcomes Contribute hands-on when needed while maintaining a strategic focus How the Role Fits Reports into senior marketing leadership Works closely with: Commercial Banking leaders Sales and revenue teams Brand, digital, events, creative, and marketing operations teams Dedicated execution teams handle campaign delivery while this role focuses on strategy, planning, and business alignment What Success Looks Like Marketing initiatives clearly tied to revenue growth Strong alignment between marketing, sales, and business leadership A scalable and effective go-to-market framework Improved prioritization, focus, and measurable business impact Ideal Background Experience in commercial banking, business banking, financial services, or B2B marketing Background working within complex, highly regulated industries Strong strategic mindset with the ability to connect marketing initiatives to business objectives Proven success partnering with senior executives and revenue leaders Experience building and influencing go-to-market strategy Execution experience is valuable, but strategic ownership and leadership are critical Why This Opportunity Is Compelling High-profile role with significant visibility and executive exposure Opportunity to shape strategy rather than simply execute campaigns Ability to make a tangible impact on business growth Collaborative culture with direct access to leadership Environment that combines the sophistication of a larger institution with the agility of a growing organization Key Requirement Ability to influence and partner effectively with senior business and sales leaders Deep understanding of marketing strategy, campaign development, go-to-market planning, and marketing best practices Proven ability to connect marketing initiatives to business growth and revenue outcomes Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for simil