Overview

DEPARTMENT: Revenue > MarketingREPORTS TO: Fractional CMODIRECT REPORTS: NoneSTATUS: Full-time, Exempt PAY RANGE: $58,724 - $83,970ROLE OVERVIEW The Marketing Specialist executes multi-channel marketing campaigns, marketing technology activities, content development, agency coordination, sales enablement, events, and website updates from approved strategies and messaging. This individual-contributor role manages work from planning through launch and reporting, maintains campaign attribution and data standards, and coordinates with Sales, agency partners, and other contributors to support customer engagement and revenue initiatives.ROLE CAPABILITIESCampaign Execution Builds and launches multi-channel campaigns from approved strategies and briefs.Maintains campaign calendars, timelines, and launch requirements.Reviews campaign assets for accuracy and quality before launch.Establishes campaign tracking through UTMs, audience lists, landing pages, and related attribution methods.Monitors campaign performance across channels.Produces regular performance reports and summarizes findings for internal teams.Plans event and sponsorship promotion, registration pages, invitations, and supporting materials.Develops post-event content and campaigns.Maintains website pages, builds landing pages, and completes basic SEO and conversion improvements while coordinating larger changes with agencies or developers. Marketing Operations Builds and manages emails, workflows, lists, forms, and dashboards in HubSpot.Maintains assigned HubSpot administration and platform maintenance responsibilities in coordination with Revenue Operations.Applies documented lifecycle stages, lead-routing rules, and data standards.Builds and segments target-account and contact lists from criteria established by Marketing and Sales.Enriches campaign and sales audiences using approved data sources.Maintains reporting structures that support campaign and asset-engagement measurement. Brand Content Development Coordinates marketing requests and briefs with agency partners.Reviews agency copy and creative against approved brand and messaging standards.Tracks agency deliverables, timelines, and assigned budgets.Develops customer case studies and testimonials through research and customer interviews.Writes newsletters and prospect and customer nurture content.Produces short-form content, including blogs and social posts.Creates brand, product, and sales collateral from approved messaging.Adapts content to the intended audience, channel, and campaign objective.Maintains alignment with established brand voice, messaging, and content standards. Sales Enablement Develops sales enablement materials, including presentations, one-pagers, email templates, outreach sequences, and talking points.Coordinates with Sales to identify campaign and sales-play requirements.Maintains target-account and contact lists that support approved sales priorities.Communicates list, campaign, and asset-engagement results to Sales.Coordinates post-event lead handoff and follow-up activity with Sales.Maintains approved messaging across marketing and sales-support materials. MINIMUM JOB QUALIFICATIONS 4-6 years of B2B marketing experience, ideally in telecom, technology, or servicesDemonstrated ability to manage campaigns end to end with limited supervisionStrong writer with a portfolio that includes long-form (case studies) and short-form workHands-on marketing automation experienceExperience building and segmenting target lists and working directly with a sales teamExperience working with agencies or freelancersStrong project management and attention to detailComfort with pulling, interpreting, and summarizing performanceAbility to work independently within a defined strategy and take direction from multiple stakeholdersValid driver's license or ability to access reliable transportation.Ability to reach, sit, stand, walk, push, pull, lift, use fingers, grasp, feel, talk, hear, and perform repetitive motion