Overview

Job Description Job Description Positions are full-time and onsite (in-person) at our office in beautiful Fort Walton Beach, Florida.Marketing Performance AnalystDepartment: Marketing Reports to: Director of Marketing Target experience: 3-5 yearsWhat You'll DoThis is a marketing data analyst role within the Marketing Department, reporting directly to the Director of Marketing. You will own the measurement and reporting of marketing performance across the full customer funnel, from first touch through subscription and revenue.Above all, you'll bring a deep working understanding of how marketing actually works: what each channel is optimized for, why it matters at its stage of the funnel, and which levers to pull when the numbers move. You'll analyze conversion paths across paid media, organic, content/SEO, email, retargeting, and direct referral, and translate what you find into recommendations the marketing team can act on.To do that well, you'll build and maintain dashboards, manage customer segments and automation scenarios within our CDP, and query our data warehouse to pull the data behind your analysis. You'll partner with Engineering, who own implementation and pipeline work, to make sure our instrumentation supports the questions the business needs answered. Your analysis flows directly to the Director of Marketing to inform strategy, resource allocation, and tactical adjustments across every marketing channel.How You'll Make an ImpactWe are seeking a marketing-fluent, technically capable analyst who can turn fragmented data into a clear, unified picture of what's driving growth and what isn't. You'll bring structure to our marketing measurement, close instrumentation gaps, and give leadership the confidence to make faster, smarter decisions. Your work will directly shape how we invest across channels, optimize our funnel, and scale a product that helps families navigate some of the hardest moments of their lives.If you want to own the answer to whether our marketing is actually working, and not just whether the data pipes are connected, this role was built for you.Key ResponsibilitiesMarketing Analysis & Strategy SupportMaintain a deep working understanding of all marketing disciplines (social media, public relations, SEO, content strategy, digital advertising, email/lifecycle, and website) so your analysis and recommendations account for how each channel operates, what it's optimized for, and how it contributes to full-funnel performance.Analyze conversion paths across paid media, organic, content/SEO, email, retargeting, and direct referral channels; apply and maintain multi-touch attribution beyond GA4 last-click.Diagnose why performance is moving, not just that it moved, and recommend where to double down or pivot based on KPI trends.Surface findings proactively to the Director of Marketing: flag what's working, what isn't, and what you'd do about it.Translate business questions into analytical frameworks and proactively identify information gaps before they become blockers.Reporting & DashboardsBuild, maintain, and iterate on dashboards (Looker Studio preferred) for the marketing department and leadership.Develop full-funnel reporting that distinguishes between upper, mid, and lower-funnel performance, with appropriate KPIs at each stage (impressions, CPM, CAC, LTV, ARPU, MRR, ARR, churn, etc.).Identify instrumentation gaps that block KPI reporting and prioritize fixes by business impact.Track cross-platform (web/app) conversion symmetry and flag discrepancies.Data & Instrumentation (in partnership with Engineering)Write SQL against our data warehouse to extract, transform, and analyze marketing data; build and maintain views for recurring reporting needs.Maintain and extend event tracking schemas across website and apps in partnership with Engineering, who own initial implementation and pipeline builds.Manage UTM strategy/taxonomy and configure Google Tag Manager containers to ensure accurate attribution and even