Marketing Manager Brand Strategy & CRM About the Role Are you a rare hybrid marketer who loves high-level brand storytelling but isn't afraid to dive deep into SQL data pipelines? A leading premium eyewear retailer is looking for a Marketing Manager to lead go-to-market planning and omni-channel initiatives across North America. What We're Looking For (Required Skills): • Technical Data Skills: Solid SQL and data analysis capabilities. You must be able to independently develop and validate targeting logic. • Platform Experience: Hands-on experience with CRM and data tools like Unica, Responsys, and Google BigQuery. (Figma knowledge is a major plus!) • Campaign QA: Strong attention to detail with proven experience in CRM campaign execution, proofing, and Quality Assurance. • Mindset: A strategic, results-driven critical thinker who thrives in ambiguity, troubleshoots independently, and takes proactive ownership. What You'll Do (Major Duties): • Brand Leadership: Articulate a clear, inspired vision for regional brand initiatives; ensure consistent campaigns across all consumer touchpoints. • Campaign & CRM Execution: Partner cross-functionally to build, proof, and QA targeted CRM marketing campaigns. • Test & Learn: Develop innovative, insights-driven test-and-learn initiatives based on consumer trends. • Marketing Analysis: Independently analyze campaign effectiveness and validate complex targeting logic to optimize future initiatives. • Team Development: Directly manage, motivate, and mentor team members to reach their full potential.
Not specified in the original listing.
Not specified in the original listing.
Global Channel Management, Inc. specializes in managing and supporting channel partners and resources across various sectors. Focused on enhancing operational efficiencies and protective measures, the company aims to provide robust asset protection s... Read More