Overview

Description: Orthopedic Associates of Hartford, a trusted multi-specialty orthopedic surgical practice serving our community for more than 50 years, is seeking an experienced and motivated Marketing & Business Development Coordinator to join our growing team. This dynamic role is ideal for a relationship-driven professional who is passionate about building strategic partnerships, expanding community engagement, and driving practice growth.As a key ambassador for the organization, you will cultivate and strengthen relationships with referring physicians, employers, community organizations, and other healthcare partners while developing marketing initiatives that increase awareness of our services. Through strategic outreach, networking, and community engagement, you will play an integral role in growing referral networks, enhancing our brand presence, and supporting the continued success of the practice.The ideal candidate is a self-starter who thrives both independently and collaboratively. You possess exceptional interpersonal and communication skills, a talent for relationship building, and experience planning and executing marketing initiatives, networking opportunities, and community events. Strong critical thinking, problem-solving abilities, and a passion for delivering outstanding service are essential to succeeding in this role. Qualified candidates should submit a resume and a cover letter outlining their relevant experience, interest in the position, and salary requirements. Applications submitted without a cover letter and salary requirements may not be considered. Position OverviewThe Marketing & Business Development Coordinator is an independently working, outwardly facing role responsible for strengthening market presence, driving strategic growth, and coordinating key operational and marketing initiatives across the organization. This position blends marketing strategy, business development and direct coordination of physician outreach, serving as a critical connector between internal leadership, clinical teams, external partners, and the community.Working under the Director of Operations and in collaboration with senior leadership, this position combines strategic coordination with hands-on execution across marketing campaigns, physician relationships, development of ancillary services and referrals, and community engagement activities.This role requires a proactive, highly organized independent professional who thrives in a fast-paced, hands-on environment and brings structure, accountability, and momentum to strategic initiatives.Key ResponsibilitiesPhysician Outreach & Referral DevelopmentDevelop and maintain strong relationships with referring providers and physician officesCultivate referral growth initiatives and physician onboardingIdentify opportunities to better penetrate existing market presenceConduct regular outreach visits and maintain detailed activity trackingMarketing Strategy & Campaign CoordinationServe as primary liaison with external marketing consultant. Coordinate marketing campaigns, office launches, and promotional initiativesEnsure alignment between marketing activities and organizational goals Support development of marketing materials, digital content, and brand messagingPractice Growth & Business Development Identify and evaluate new direct to employer relationshipsSupport marketing strategy development, marketing data analysis, and implementation planningMonitor competitive landscape and emerging trends in orthopedic and musculoskeletal care Work directly with new Physicians to introduce communitywideRepresent the organization professionally in meetings with vendors, consultants, and external partnersSupport referral development and relationship-building efforts with physicians, employers, and community stakeholdersEvents & Community EngagementPlan and manage outreach events, educational programs, and community initiativesRepresent the organization at networking events, employer eng