Overview

Director, Market Access Transformation & Strategic MarketingVertex currently operates at the forefront of rare disease scientific innovation and has successfully developed and commercialized multiple breakthrough medicines for Cystic Fibrosis (CF), Sickle Cell Disease and Transfusion-Dependent Beta Thalassemia. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases including programs in Pain, Type 1 diabetes, IgA Nephropathy (IgAN), APOL-1 Mediated Kidney Disease, and Muscular Dystrophy, among others.The Director, Market Access Transformation & Strategic Marketing is accountable for leading the development of a strategic "above-brand" market access platform to help guide portfolio investments and support customer engagement as well as access across the Vertex portfolio. This role will focus on three core areas:Above brand initiatives that "connect the dots" within the Vertex portfolio along with the vertical integration of the large mega accounts (Payer & Trade); move from transactional relationships to professional alliances Customer and competitive insight mining to develop big innovative ideas which align and complement the transformative Vertex portfolio of products to bring the most value to patients (e.g., alternative contracting models, patient centric initiatives, health equity strategies and value frameworks) Elevate Market Access knowledge across the organization to ensure the latest Access trends are incorporated into product launch GTM strategies, pipeline, brand planning and long range planning initiativesAdditionally, this will include conducting annual market landscape scans, and ensuring a streamlined, one Vertex voice related to customer engagements (preapproval information exchanges, value prop development and supporting deliverables) to ensure optimal impact and utility. This is a highly visible, cross functional role that will work closely with matrixed teams across the MA portfolio to ensure strategic integration, advancing long term MA goals.Key Duties and Responsibilities:Own and integrate Above Brand/Unbranded initiatives across the Vertex portfolio to advance customer interactions across the mega accounts and where applicable, broad, timely and sustainable access ( including solution development, implementation, pull-through and measurement) alongside cross-functional leadersIn tandem with HEOR, define strategic payer collaborations (i.e. health equity, quality, population health, etc.) with mega accounts (non-branded) across the various therapeutic categoriesPartner with the Access COE (data, analytics and insights) and CRM teams responsible for customer and data insight tracking across the broad and evolving access environment and Vertex portfolioEvaluate alternative contracting frameworks such as VBC/OBA/Warranties that support the clinical profile of the product and allow for easy measurement of a desire outcomeDeliver impactful insights and analysis to shape GTM strategiesOwn and manage market access assessments/environmental scans to inform LRP assumptions including the development of action plans to manage risks and opportunitiesProvide an annual landscape assessment across all access channels to support brand planning and upcoming launches (Channels: Payers/Mega Accounts, IDNs, GPOs, SP/SDs, Pharmacy) as well as to establish prioritization of products across access channelsPartner with external agencies and vendors as needed and ensure approvals and budget allocation as required.Establish a value framework and communication platform to deliver a portfolio of PVPs via HEOR integration leveraging IT capabilities; uniform look and feel and construct (PIE, PVP, etc ) to maximize customer engagementsKnowledge and Skills:Expert knowledge of US healthcare system, including gov't & commercial payers, hospitals, IDNs, policy, and the regulatory environment as well as the flow of fundsPrevio