Overview

Manager, Search Marketing Manager of Search MarketingLocation: New York, New YorkCompany: DigitasExperience Level: IntermediateWork Type: HybridRequisition ID: 150974 Job Description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.As Manager of Search Marketing, you'll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships. Responsibilities Serving as primary contact for day-to-day clientsSpearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)Overseeing day-to-day internal team's work on bid strategy optimization and testingEstablishing and driving paid search best practices for team to assimilate across tactics and activationsMaintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precisionWriting and delivering media strategies, and overseeing the translation of these strategies into final media recommendationsEnsuring that media deliverables meet and align with client goals and objectivesPrioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and appliedDeveloping team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of othersEnsuring that analysts are effectively developing and optimizing campaigns for added valueOverseeing performance forecasting, budgeting process and allocation with client and internal stakeholdersProviding creative solutions to client challengesFostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholdersUnderstanding big picture implications and how insights can be applied in other programs and environmentsActive knowledge sharing with capability and broader agency Qualifications A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experiencePrior experience managing direct report(s) preferredStrong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)Strong understanding of media research tools you know their strengths/weaknesses, and when and how to effectively use themKeen attention to detail and an analytical approach to achieving objectivesSolid quantitative and research skills, and proven data interpretation capabilityFluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferredExcellent client presence and ability to lead discussions with internal and external leadershipStrong ability to understand client objectives and how they translate into search and media strategiesStellar communication and presentation skills you're poised, articulate and convincingWillingness to travel as