Overview

Manager, Retail Marketing, Amazon Manager, Retail Marketing, Amazon. Location: Minneapolis, MN, US or Los Angeles, CA, US. Full-Time On-Site. We're on a mission to unleash the power of content you in? We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet now all we're missing is YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter both for our audiences and our employees and aim to leave a positive mark on culture.Overview: You are the "Digital Architect" of the Paramount ecosystem on Amazon. Your goal is to own the "Flywheel"using Paramount's massive content library to drive traffic, which drives sales, which improves search ranking. You ensure that when a customer searches for "Star Trek" or "SpongeBob," they are met with a curated, high-conversion brand experience that seamlessly blends Paramount+ streaming, Physical Media, and Consumer Products. Responsibilities The "Digital Flywheel" Strategy Lead cross-category initiatives that leverage Paramount's media milestones (theatrical/streaming) to boost retail salesYou ensure that a "Top Gun: Maverick" streaming peak on Prime Video channels translates into immediate "Buy Box" wins for Apparel, Home, and ToysJoint Business Planning (JBP) & Vendor Management Partner with Retail Development team and Amazon Entertainment and Character team to secure "premium activations in support of key beats digital real estate"You are responsible for negotiating top tier programs to secure high-impact placements like Gateway Placements, Deal of the Day (DOTD), and "New Release" category takeoversFull-Funnel Advertising (Amazon Ads/DSP) Strategize and execute complex campaigns using Amazon Marketing Cloud (AMC) and DSPYou develop and manage a diversified budget to target fans at every stagefrom high-funnel "awareness" video ads to bottom-funnel "Sponsored Product" ads that maximize conversionCross Functional Collaboration Work across internal Retail Development, category and Brand teams as well as manufacture partners and retailers to ensure support of key prioritiesStrategic Planning Build strategic marketing plans to maximize priorities incorporating relevant media mix, budget development, program development and deployment followed by ongoing measurement and adjustment based on performanceBrand Store & A+ Content Management Own the "Paramount Brand Store." You oversee the design and optimization of sub-stores for major franchises (Yellowstone, PAW Patrol), ensuring all product detail pages (PDPs) feature Mobile-Ready Hero Images, SEO-optimized bullets, and high-quality video contentOmnichannel Integration (Paramount+ & Physical) Work closely with the Amazon Prime Video teams to create "Watch & Shop" opportunitiesYou manage the studio's "Digital Shelf" health, monitoring OOS (Out of Stock) rates and LBB (Lost Buy Box) to ensure marketing spend isn't wasted on unavailable productsData-Driven Optimization (Brand Analytics) Use Amazon Brand Analytics and Vendor Central data to track shopper behaviorYou analyze "Search Frequency Rank" and "Market Basket Analysis" to determine which franchises are trending and where to shift marketing investment in real-time Basic Qualifications 58+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category retail accountDeep understanding of various retail lifecycles (e.g., the fast-paced nature of Apparel vs. the seasonal peaks of Toys)Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leadsAbility to think and act strategically, finding opportunities to place products in unconventional aisles to capture "cross-basket" salesParamount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creat